No Battle Plan Survives Contact With The Enemy
/0 Comments/by Brian Ahearn, CMCT®There’s a saying in the military that’s attributed to Helmuth von Moltke, a German Field Marshall in the 1800s – “No battle plan survives contact with the enemy.” Why plan for battle then? The late Bill Walsh, the Hall of Fame head football coach of the San Francisco 49ers, was known for scripting out the […]
No Pain, No Gain – A Sports and Persuasion Motivator
/1 Comment/by Brian Ahearn, CMCT®It’s almost August and football season is right around the corner. All across the country football coaches from Pee Wee leagues up through the NFL are exhorting players to push themselves to be the best they can be. Many will go through grueling workouts; some enduring “two-a-days” and a familiar cry from coaches will be […]
Every Human Society Teaches Its People This
/0 Comments/by Brian Ahearn, CMCT®Marcel Mauss, the late French Sociologist, wrote a book called The Gift. He asserted that gifts are never truly free because reciprocity dictates that people return the favor by doing something for the gift giver. He went so far as to say every human society raises its people in the way of reciprocity. I’m on the Westerville […]
The Messenger Can Make All the Difference
/0 Comments/by Brian Ahearn, CMCT®Sometimes it’s not what you say but how you say it that can make all the difference. And sometimes it’s not what is said but who said it that makes all the difference. I bet most of you would agree that our children are vitally important to our future. After all, at some point each […]
Competition is a Big Driver in Persuasion
/0 Comments/by Brian Ahearn, CMCT®Have ever you found yourself driving down the road, lost in thought or just enjoying some music, keeping a safe distance between you and the next car when all of a sudden someone comes barreling up the lane next to you and obviously wants to get over? When that happens, do you sometimes find yourself […]




