Ancient Survival and Modern Day Complexities
The more I teach others about persuasion, the more clearly I see the principles of influence as a survival tool. Not only did they help our ancestors live day to day, but they also help us deal with the complexities of life in this information-overloaded society in which we live. Let’s consider the principles in […]
Persuading Einstein and Members of AARP
I just finished Einstein: His Life and Universe by Walter Issacson. Excellent book! Issacson also wrote another very interesting biography I read a few years ago, Steve Jobs. His book on Einstein was so well written and portrayed Einstein in such a way that I was sad at the end to read about his death because I felt […]
Influencers from Around the World – Alex Ferguson’s Persuasion Secrets of Managing Manchester United
If you’ve followed Influence PEOPLE for any length of time then you’re familiar with Sean Patrick. You know Sean hails from Dublin, Ireland but what you may not realize is he’s moved to London. You can connect with Sean on LinkedIn or Twitter. Sean owns his own sales training and coaching company SPT (Sean Patrick Training), Ltd. […]
Restricted Freedom and Persuading Others
Recently on a flight home from a training session I did what I normally do on a Southwest flight – I grabbed the first available aisle seat upon boarding. After I settled in, the flight attendant asked if I wanted to move back a row. She was in the emergency row and reminded me I could not recline my […]
Using Scarcity with Qualified Prospects
Last month I hosted a webinar on the principle of scarcity for the Cialdini “Influence” Series. During the 30-minute webinar I introduced participants to the ethical application of scarcity when it comes to managing salespeople and increasing sales. If you’ve followed this blog for any length of time then you know scarcity is the principle of influence which alerts us to the […]
