Choose Your Words Carefully Because They Matter
/0 Comments/by Brian Ahearn, CMCT®This summer was a whirlwind! After an unusually heavy amount of travel in the first half of the year. I was looking forward to no airports or hotels until I began making the rounds for fall sales training. All of that changed when I made it known to the head of State Auto’s claims division […]
The 7 Most Common Persuasion Mistakes
/0 Comments/by Brian Ahearn, CMCT®When I work with students in the Principles of Persuasion workshop we talk about three kinds of persuasion practitioners: bunglers, smugglers and detectives. Here’s a quick synopsis of each: Detectives are folks who understand the principles of influence and look for genuine opportunities to use them in order to create a win for themselves as well […]
Influencers from Around the World: The Importance of Preparation Before the Sale
/0 Comments/by Brian Ahearn, CMCT®This month our Influencers from Around the World post comes from Marco Germani by way of Italy. Marco has been a guest writer for Influence PEOPLE from the start. He combines great knowledge (he wrote a book about persuasion in Italian) with real world experience (he travels the world selling wine). This month’s post is excellent […]
James Bond needs no introduction, but you do!
/0 Comments/by Brian Ahearn, CMCT®I read an article not too long ago that a friend passed along and felt compelled to share my thoughts about it. The article appeared in Forbes.com and was titled “Why Public Speakers Need To Copy James Bond.” That’s a compelling title for Bond fans and speakers alike – of which I’m both – so […]
Which Restaurant to Choose in Boston…or Anywhere Else
/2 Comments/by Brian Ahearn, CMCT®About a month ago, Jane, Abigail and I enjoyed a long weekend in Boston. Boston has been one of my favorite cities ever since I ran the Boston Marathon in 2004 and 2005. If you’ve never been there, I highly encourage you to go! The mixture of old and new architecture, interesting pubs and restaurants, […]




