Influencers from Around the World – Three Keys to Consider when Negotiating with the Chinese

Marco Germani has been guest writing for Influence PEOPLE for four years. He’s written his own book on persuasion and applies the principles of influence daily as he travels the world selling wine. I encourage you to reach out to Marco on Facebook and LinkedIn. Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE  Helping You Learn to […]

The Cialdini “Influence” Series is Coming Soon!

Are you interested in learning more about the science of influence directly from the experts? You’re in luck! Beginning February 13, a seven-part online series begins where you’ll hear from individuals who’ve been personally trained by Robert Cialdini, Ph.D. Dr. Cialdini is recognized as the world’s leading expert on influence and persuasion. His book Influence […]

The Importance of Congruent Messages When Persuading

I had in interesting Facebook exchange not long ago. Someone posted a picture of an attractive young woman wearing a t-shirt that had the following message on the front, “To be old and wise you must first be young and stupid.” To be honest I didn’t pay attention to the rest of the post, which […]

The Money – Happiness Link

It’s said that making more money won’t make you happier. We find it hard to believe that winning the lottery wouldn’t make us happier because we could fulfill all of our dreams – the big house, luxury car, exotic vacations, cool “toys,” etc. But then we hear the stories of lottery winners going bankrupt and […]

Justification and Fanatical Fans

The college football season is now behind us and the last national champion of the BCS (Bowl Championship Series) era has been crowned. Congratulations to the Florida State Seminoles. While the BCS format was better than relying on multiple human polls (AP, UPI, coaches, etc.) each crowning it’s own national champion, the BCS was not […]