The Cialdini “Influence” Series is Coming Soon!
Are you interested in learning more about the science of influence directly from the experts? You’re in luck! Beginning February 13, a seven-part online series begins where you’ll hear from individuals who’ve been personally trained by Robert Cialdini, Ph.D. Dr. Cialdini is recognized as the world’s leading expert on influence and persuasion. His book Influence […]
The Importance of Congruent Messages When Persuading
I had in interesting Facebook exchange not long ago. Someone posted a picture of an attractive young woman wearing a t-shirt that had the following message on the front, “To be old and wise you must first be young and stupid.” To be honest I didn’t pay attention to the rest of the post, which […]
The Money – Happiness Link
It’s said that making more money won’t make you happier. We find it hard to believe that winning the lottery wouldn’t make us happier because we could fulfill all of our dreams – the big house, luxury car, exotic vacations, cool “toys,” etc. But then we hear the stories of lottery winners going bankrupt and […]
Justification and Fanatical Fans
The college football season is now behind us and the last national champion of the BCS (Bowl Championship Series) era has been crowned. Congratulations to the Florida State Seminoles. While the BCS format was better than relying on multiple human polls (AP, UPI, coaches, etc.) each crowning it’s own national champion, the BCS was not […]
Does a Rising Tide Lift All Boats?
People are fond of analogies that help them visualize concepts that can be difficult to grasp. Steve Jobs used an analogy when he said, “Computers are like a bicycle for our minds.” Another common analogy is describing the human brain as a computer. One analogy that’s kicked around quite a bit in politics is, “A […]
