Sometimes Less is More When it Comes to Persuasion
/4 Comments/by Brian Ahearn, CMCT®I have some persuasive advice for you – Bite your lip and stay silent for a while. Normally when I talk about persuasion I offer up ways to proactively connect on the six principles of influence. But sometimes silence is golden because quite often less is more. Allow me to ask you a few questions […]
3 Reasons to Ask 1 More Question
/0 Comments/by Brian Ahearn, CMCT®I’ve observed something in the last few years that I think has helped me become a much more persuasive individual and I’d like to share it with you. It’s something simple that you can do if you’re willing to commit an extra 10 seconds every now and then when you’re communicating with others. Here it […]
5 Cues to Consider When Trying to Influence Someone’s Habits
/0 Comments/by Brian Ahearn, CMCT®I recently watched a very interesting interview with Charles Duhigg, the author of The Power of Habit. I read the book several years ago and was fascinated by the subject matter and scientific research Duhigg shared throughout the book. Watching his interview renewed my interest in the subject and started me thinking about how habits […]
Don’t Ask, Don’t Sell
/1 Comment/by Brian Ahearn, CMCT®One of the biggest reasons salespeople fail to make the sale is simply because they don’t ask for it. It’s easy to tell someone all about your company, product or service. After all, a good salesperson will know about these things backwards and forwards. However, asking for the sale (a.k.a. “closing the sale”) can be […]
The Ticket is How Much?
/0 Comments/by Brian Ahearn, CMCT®(updated 8/26/21) I’m sure to spice up your home you have pictures scattered throughout different rooms. We usually display pictures that speak to us or make us feel good in some way. Those who are into art are very aware that the frame a picture sits in can make a huge difference. The right frame can really help a picture […]





