Persuading Personality Types: The Thinker/Analytic
/1 Comment/by Brian Ahearn, CMCT®Today we begin to dig into the survey results for the different personality types starting with the thinker/analytical group. People that predominantly fall into this category are generally systematic, well organized and deliberate. They appreciate facts and information presented in a logical manner and get satisfaction from organizing and completing detailed tasks. Analytical people can […]
Persuading Personality Types: Survey Overview
/6 Comments/by Brian Ahearn, CMCT®In May I wrote an article I called “Influence Approaches for Different Personality Styles” which turned out to be one of my most-read blog posts to date. In that article I shared four basic personality types: Driver/Pragmatic Expressive/Influencer Facilitator/Amiable Thinker/Analytical After defining each I made some suggestions on what I thought would be the best […]
The Will to Prepare to Win
/1 Comment/by Brian Ahearn, CMCT®Vince Lombardi, Hall of Fame coach of the Green Bay Packers, once said, “Most people have the will to win, few have the will to prepare to win.” Think about that for a moment. Everyone wants to win, whether it’s sports, business or life in general. When we compete on the athletic field we want […]
Influencers from Around the World: Are the Six Principles of Persuasion Really Universal?
/0 Comments/by Brian Ahearn, CMCT®Did you know there are only two Cialdini Method Certified Trainers (CMCT) in Asia today? That’s right, only two, and my guest blogger this week is one of them! I had the good fortune to meet Hoh Kim in January 2008 when we trained together in Arizona under Dr. Robert Cialdini. Hoh has the distinction […]
“Consistency, thou art a jewel,” Shakespeare
/0 Comments/by Brian Ahearn, CMCT®“Consistency, thou art a jewel,” is a well known quote sometimes ascribed to William Shakespeare. Whether or not it originated with him isn’t nearly as important as the reality that consistency can be a jewel when it comes to your ability to persuade people. As a principal of influence consistency tells us people want to […]




