The Will to Prepare to Win
/1 Comment/by Brian Ahearn, CMCT®Vince Lombardi, Hall of Fame coach of the Green Bay Packers, once said, “Most people have the will to win, few have the will to prepare to win.” Think about that for a moment. Everyone wants to win, whether it’s sports, business or life in general. When we compete on the athletic field we want […]
Influencers from Around the World: Are the Six Principles of Persuasion Really Universal?
/0 Comments/by Brian Ahearn, CMCT®Did you know there are only two Cialdini Method Certified Trainers (CMCT) in Asia today? That’s right, only two, and my guest blogger this week is one of them! I had the good fortune to meet Hoh Kim in January 2008 when we trained together in Arizona under Dr. Robert Cialdini. Hoh has the distinction […]
“Consistency, thou art a jewel,” Shakespeare
/0 Comments/by Brian Ahearn, CMCT®“Consistency, thou art a jewel,” is a well known quote sometimes ascribed to William Shakespeare. Whether or not it originated with him isn’t nearly as important as the reality that consistency can be a jewel when it comes to your ability to persuade people. As a principal of influence consistency tells us people want to […]
Personality Types and Decision Influencers – A Short Survey
/2 Comments/by Brian Ahearn, CMCT®A few weeks ago I posted an article called Influence Approaches for Different Personality Styles. It was my most read blog post to date so I decided to follow it up with something different, a reader survey. In that article I mentioned there were no scientific studies on the relationship between personality types and influence […]
Helping Teens Balance Peer Pressure and Authority Figures
/3 Comments/by Brian Ahearn, CMCT®A week ago, Abigail graduated from the 8th grade. To most people, that’s not a big deal—unless you happen to be a parent. Like most things kids do—sports, school plays, and moving on to the next grade—they’re not terribly significant events in and of themselves, but they help shape who we are and who we […]




