A Skill Displayed at Birth
Our daughter Abigail turned 23 years old this month. It’s hard to believe because I still remember standing at her crib thinking, “I can’t believe you’ve been with us for 100 days.” And here we are more than 8,300 days later! As I reflected on her birth it occurred to me that persuasion is a […]
There Were Three Frogs on a Log
There were three frogs on a log and one decided to jump off. How many were left? If you’re like most people you thought to yourself, “Two,” but you’d be wrong. You see, there’s a difference between deciding and doing. That riddle was first posed to me by John Petrucci. John was a coworker at […]
Get Your “Behavioral Grooves” on with this Podcast Interview
I was recently a guest on the Behavioral Grooves podcast when behavioral economists Kurt Nelson, PhD and Tim Houlihaninterviewed me about the principles of persuasion and pre-suasion. What a couple of fun guys! It was so enjoyable to speak with them that I decided to share their show notes in this week’s blog post. In […]
Amazon or Amazing? I Missed It, Did You?
Look at the picture. Is it Amazon or just Amazing? Maybe it’s neither. I missed it at first, did you? When we received the marketing piece in the mail I thought it was from Amazon. My wife did too, until she opened it. When we opened the marketing piece we saw ads for cars from […]
The First Day of My New Career and the Rest of My Life
Today is the day – the first day of my new career and the rest of my life!! In September I announced a huge change was coming and it’s finally here. After 28 ½ years I’ve left State Auto Insurance to pursue Influence PEOPLE as my fulltime endeavor. When I decided to make this move […]
