The Greatest Salesman Who Ever Lived
I’ve shared variations of this post in the past. Because it’s Christmas Eve I thought it appropriate to share it again. Enjoy! Santa Claus is the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. […]
A Skill Displayed at Birth
Our daughter Abigail turned 23 years old this month. It’s hard to believe because I still remember standing at her crib thinking, “I can’t believe you’ve been with us for 100 days.” And here we are more than 8,300 days later! As I reflected on her birth it occurred to me that persuasion is a […]
There Were Three Frogs on a Log
There were three frogs on a log and one decided to jump off. How many were left? If you’re like most people you thought to yourself, “Two,” but you’d be wrong. You see, there’s a difference between deciding and doing. That riddle was first posed to me by John Petrucci. John was a coworker at […]
Get Your “Behavioral Grooves” on with this Podcast Interview
I was recently a guest on the Behavioral Grooves podcast when behavioral economists Kurt Nelson, PhD and Tim Houlihaninterviewed me about the principles of persuasion and pre-suasion. What a couple of fun guys! It was so enjoyable to speak with them that I decided to share their show notes in this week’s blog post. In […]
Amazon or Amazing? I Missed It, Did You?
Look at the picture. Is it Amazon or just Amazing? Maybe it’s neither. I missed it at first, did you? When we received the marketing piece in the mail I thought it was from Amazon. My wife did too, until she opened it. When we opened the marketing piece we saw ads for cars from […]
