Before You Know It
/6 Comments/by Brian Ahearn, CMCT®I read a lot and for the most part the books I read are good. Every now and then I come across one that’s so good it needs to be shared. Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh, PhD, is one of those. As the subtitle indicates, Before […]
PAVE Your Way to Success in 2019!
/0 Comments/by Brian Ahearn, CMCT®If you’re like many people then you’ll be making New Year’s resolutions and if you’re like most people you’ll break your resolutions within a week or two. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than 10% do so. That’s unfortunate because most […]
The Greatest Salesman Who Ever Lived
/0 Comments/by Brian Ahearn, CMCT®I’ve shared variations of this post in the past. Because it’s Christmas Eve I thought it appropriate to share it again. Enjoy! Santa Claus is the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. […]
A Skill Displayed at Birth
/0 Comments/by Brian Ahearn, CMCT®Our daughter Abigail turned 23 years old this month. It’s hard to believe because I still remember standing at her crib thinking, “I can’t believe you’ve been with us for 100 days.” And here we are more than 8,300 days later! As I reflected on her birth it occurred to me that persuasion is a […]
There Were Three Frogs on a Log
/0 Comments/by Brian Ahearn, CMCT®There were three frogs on a log and one decided to jump off. How many were left? If you’re like most people you thought to yourself, “Two,” but you’d be wrong. You see, there’s a difference between deciding and doing. That riddle was first posed to me by John Petrucci. John was a coworker at […]









