I Applaud Starbucks
/0 Comments/by Brian Ahearn, CMCT®This week, May 29 to be exact, Starbucks will close 8,000 of its stores to conduct racial bias training for 175,000 employees. I applaud Starbucks for this move. This is in response to the arrest of two black men in a Philadelphia Starbucks. The incident came about after they asked to use the bathroom while they […]
Systems Plus Persuasion Equal Success
/0 Comments/by Brian Ahearn, CMCT®Something I’ve noticed over time is how much systems contribute to success. It’s not to say that being carefree and creative don’t have value – they do. However, my observation has been with most things – learning, fitness, health, sales, coaching, leadership, etc. – having good systems in place are much more beneficial than winging […]
We Know What to Do but Often Fail to Do It
/0 Comments/by Brian Ahearn, CMCT®Something I’ve consistently observed in people is this; quite often we know what to do but too often we fail to do it. Here are a few examples that come right to mind: We know exercise is good for us and yet very few people do even minimal exercise. We know how to eat healthy […]
Getting Help When You Need It Most
/0 Comments/by Brian Ahearn, CMCT®It’s Monday the 7th and you need to get a report to your boss by next Monday, the 14th. To complicate matters, you need some information from a coworker in another department to finish the report. This is important because your report, after being reviewed by your boss, will be incorporated into the CEO’s quarterly […]
Robert Cialdini, Friend and Mentor
/0 Comments/by Brian Ahearn, CMCT®This week I’d like to highlight my friend and mentor, Robert Cialdini, Ph.D. I won’t go into details on how I came to know Cialdini because I shared that story last year in a post I called My Chance Encounter with Robert Cialdini. Cialdini has been associated with the psychology department at Arizona State University […]









