5 Books that Radically Influenced My Life
I’m a reader. I love to read. Funny thing is, when I was young I hated reading. That was probably a function of having to read certain books versus getting to read what I wanted to. Once my love of reading took over it was pretty much the case that I’d read a book a […]
Remain Calm to Maintain Your Presence and Personal Power
I just finished Amy Cuddy’s new book Presence: Bringing Your Boldest Self to Your Biggest Challenges. I’ve been a fan of Cuddy’s since I first saw her Ted Talk which focused on how we can use our bodies to feel more confident and powerful. I highly recommend watching it and picking up a copy of her […]
The Influence of Tracy Austin Lives On
Just over a month ago I wrote a post that was A Tribute to Tracy Austin, a good friend I met 13 years ago as a result of Robert Cialdini being in town to speak at State Auto Insurance. I was blown away by the response I received on Facebook and LinkedIn to that article. […]
A Picture of Corporate Giving
Last week I wrote a post To Give or To Give Back? That’s the Question and There’s a Big Difference! I explained there is a difference between giving and giving back. Giving back implies someone first gave to you. In that case, the principle of reciprocity is at work on you because you feel obligated […]
To Give or To Give Back? That’s the Question and There’s a Big Difference!
We hear the phrase “giving back” quite often in conjunction with companies when they get involved in community initiatives or support various causes. I think the phrase is technically incorrect and misses a persuasive opportunity for many organizations. When you hear the phrase “giving back” it implies something was given first and therefore reciprocity was […]
