Overcome Mistakes, Mend Fences, Restore Trust
/0 Comments/by Brian Ahearn, CMCT®In life mistakes happen. In fact, they happen all the time because we’re imperfect humans. Quite often that means we need to mend fences if we want to overcome mistakes and restore trust. If you look up the phrase “fence-mending” one definition you’ll see comes from Dictionary.com; “the practice of reestablishing or strengthening personal, business, […]
Why Don’t We Just Listen for a Change
/1 Comment/by Brian Ahearn, CMCT®I was inspired to write this week’s post after watching an enlightening Ted Talk from Theo E.J. Wilson called A Black Man Goes Undercover in the Alt-Right. Don’t worry, this post is not to advocate for any particular position on the political and social spectrum. Rather it’s about the lost art of listening and communicating […]
Principles vs. Techniques, Laws and Other Burdensome Rules
/0 Comments/by Brian Ahearn, CMCT®When I lead The Principles of Persuasion Workshop for salespeople I tell attendees that a sales technique is good unless you find yourself in a situation where the technique doesn’t apply. If all you know is a technique or pithy response but not the why behind it you’ll probably find yourself a loss. However, understanding principles let […]
Risk, Reward and Following the Crowd
/0 Comments/by Brian Ahearn, CMCT®A little over a month ago I wrote a post I titled Everyone’s Doing It: The Impact of Consensus. It provoked quite a reaction, especially on LinkedIn. Here’s a small sample of comments from readers: “It’s called groupthink. Look it up. Don’t hide in the flock of sheep. Emerge the solitary extrovert with an independent […]
Fan Psychology and Your Favorite Sport Team
/1 Comment/by Brian Ahearn, CMCT®This past weekend college football officially kicked off its season and Thursday night the NFL will do the same. There were some big games (#1 Alabama vs. #3 Florida State) and amazing comebacks (UCLA down 44-10 late in the game came back to beat Texas A&M 45-44). There are few things in life that people […]




