Fan Psychology and Your Favorite Sport Team
/1 Comment/by Brian Ahearn, CMCT®This past weekend college football officially kicked off its season and Thursday night the NFL will do the same. There were some big games (#1 Alabama vs. #3 Florida State) and amazing comebacks (UCLA down 44-10 late in the game came back to beat Texas A&M 45-44). There are few things in life that people […]
That’s What She Said but Not What He Heard
/4 Comments/by Brian Ahearn, CMCT®If you were a fan of The Office you know Michael Scott, the manager of the Dunder Mifflin paper supply office in Scranton, PA, was fond of saying, “That’s what she said.” Michael’s references usually had a sexual overtone but don’t worry, that’s not where I’m going. I’m also not going to talk about miscommunication […]
A Top Down or Bottom Up Approach to Selling
/0 Comments/by Brian Ahearn, CMCT®There’s old saying that applies to persuasion and selling, “There’s more than one way to skin a cat.” I don’t actually know anyone who’s ever skinned a cat so I have no idea how many ways you can do it but I’ll trust there are multiple ways. When it comes to persuasion there are many […]
Athletic Preparation Helps Prepare for Presentations
/0 Comments/by Brian Ahearn, CMCT®This week I get to address a few hundred people at the annual meeting of the Independent Insurance Agents & Brokers of Arizona. I’ve been preparing for this talk for a month so I thought I’d let you know how I use what I’ve learned from athletics to prepare for big presentations. Todd Alles, my high school […]
Everyone’s Doing It: The Impact of Consensus
/0 Comments/by Brian Ahearn, CMCT®“Usually, if everyone else is doing something then it’s probably the right thing to do.” I posted that in a graphic on my social media networks a few weeks ago. Several people disagreed with my statement so I thought I’d address it in this week’s post. Let’s start with a quick review of what consensus […]




