If You Haven’t Seen It, It’s New to You

Some of you reading this might remember the NBC commercial with the tagline, “If you haven’t seen it, it’s new to you.” Almost 20 years ago that commercial had one goal – entice viewers to watch summer reruns. Catching a tv show you missed by watching summer reruns might be a foreign concept for many […]

Pre-suasion: Unity Means Together is Better

A couple of weeks ago I introduced you to Robert Cialdini’s 7th principle of influence, unity. When I introduced unity, I said it goes beyond liking because it taps into a shared identity with another person. Unity goes deeper than simply having something in common with someone. In his latest book, Pre-suasion, Cialdini writes, “The relationships that lead […]

TracyAndBrian

A Tribute to Tracy Austin

This post is different. It’s not so much about influence as it is a tribute to a good friend – Tracy Austin – who is battling pancreatic cancer. The cancer is winning the battle against Tracy’s flesh but not his spirit. It seems as though cancer may take his life soon but cancer is not […]

Pre-suasion: Unity is about We and Me

My father is a Marine. He served from 1962-1967, having done a couple of tours in Vietnam. You might be thinking, “No, he was a Marine,” but you’d be wrong. If you’ve ever met anyone who served in that branch they always say, “I am,” not, “I was,” because they’re Marines for life. Something I’ve […]

Persuasive Coaching: Conclusion

This is the final installment of the persuasive coaching series. After an introduction we looked at the need for the right relationship with the right coach, building rapport, gaining trust, good questioning, and how to be a listening STAR. Coaching can be an incredibly effective way for people to grow professionally and personally. Do people […]