The Overlap of Unity and Love
/0 Comments/by Brian Ahearn, CMCT®Everything changed in March when our first grandchild, Emmett, arrived. It’s hard to describe the joy this little guy brings simply by existing. We’re blessed that Abigail and Tyler live only ten minutes away, allowing us to see Emmett multiple times a week and watch him grow. As I see him discover the world, I […]
Quarterly Newsletter – Summer Updates
/0 Comments/by Brian Ahearn, CMCT®I hope your summer is off to a great start and that you’ve got some fun planned with family and friends. For us, the past few months have revolved around two things: a trip to Europe and our grandson, Emmett. If you saw my post in early June, then you already know about our time […]
Influence Gone Wrong: A Lesson from the Desert
/0 Comments/by Brian Ahearn, CMCT®If you’ve been following me recently, you know I’ve been head down writing my next book, Influenced from Above: Where Faith and Influence Meet. It’s due out this fall, and it’s a project that’s deeply personal because faith is the most important part of my life. My goal with the book is to explore how […]
The 10% Advantage: How Ethical Influence Unlocks 33% More Sales
/0 Comments/by Brian Ahearn, CMCT®You’ve probably heard the phrase, “Don’t sweat the small stuff.” But in sales—and influence—it turns out that small changes can lead to big results. These are, in Robert Cialdini’s words, “Small Bigs.” Let me show you what I mean when it comes to your sales. Let’s Look at the Math Imagine you’re working deals with […]
How a Simple Essay Contest Influenced a Company-Wide Culture Shift
/0 Comments/by Brian Ahearn, CMCT®In September 1996, John Petrucci joined State Auto Insurance as an Agency Development Specialist. That’s when our focus on sales really started to come to the forefront. I had the good fortune of learning more about sales in that first year with John than I had in my previous ten in the industry! John resurrected […]









