Happy 250th Birthday, Marine!
/0 Comments/by Brian Ahearn, CMCT®Today, November 10, 2025, marks the 150th birthday of the United States Marine Corps. For every Marine—past, present, and future—this day is more than a milestone. It’s a reminder of what it means to serve, to sacrifice, and to live by a code that doesn’t fade when the uniform comes off. My late father, Captain […]
The Principle of Influence that Informs All Others
/0 Comments/by Brian Ahearn, CMCT®Is there one principle of influence that’s more important than the rest? I’ve come to believe there is—and that principle is liking. I often tell clients, “People won’t buy from you just because they like you, but they’ll almost never buy from you if they don’t.” Unless you offer something truly unique—something no one else can provide—you’d better […]
From Ethical to Eternal: How My View of Influence Evolved
/0 Comments/by Brian Ahearn, CMCT®On many podcasts, I’ve been asked, “What’s one of your biggest takeaways after writing Influenced from Above: Where Faith and Influence Meet?” After finishing the book, I realized something surprising. For years, PEOPLE stood for Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. But now, I see it can also stand for Loving and Eternal to convey […]
Influenced from Above: Where Faith and Influence Meet (Now Available)
/2 Comments/by Brian Ahearn, CMCT®“With this book, Brian Ahearn provides a marriage of spiritual inspiration and psychological illumination that is matchless in my experience.” — Robert Cialdini, author of Influence and Pre-suasion Have you ever wondered how your faith and your work truly fit together—not just on Sundays or in vague mission statements, but in the decisions you make, the people you lead, […]
Faith and Influence: Scientific Principles with Spiritual Roots
/0 Comments/by Brian Ahearn, CMCT®When you look at a tree, what do you notice first? Probably the trunk, branches, or leaves. But none of what you see could exist without the roots. Roots stabilize and nourish the tree, allowing it to grow tall and endure storms. Influence works much the same way. We can see persuasion in action, but […]









