The Influence of Tracy Austin Lives On
Just over a month ago I wrote a post that was A Tribute to Tracy Austin, a good friend I met 13 years ago as a result of Robert Cialdini being in town to speak at State Auto Insurance. I was blown away by the response I received on Facebook and LinkedIn to that article. […]
A Picture of Corporate Giving
Last week I wrote a post To Give or To Give Back? That’s the Question and There’s a Big Difference! I explained there is a difference between giving and giving back. Giving back implies someone first gave to you. In that case, the principle of reciprocity is at work on you because you feel obligated […]
To Give or To Give Back? That’s the Question and There’s a Big Difference!
We hear the phrase “giving back” quite often in conjunction with companies when they get involved in community initiatives or support various causes. I think the phrase is technically incorrect and misses a persuasive opportunity for many organizations. When you hear the phrase “giving back” it implies something was given first and therefore reciprocity was […]
If You Haven’t Seen It, It’s New to You
Some of you reading this might remember the NBC commercial with the tagline, “If you haven’t seen it, it’s new to you.” Almost 20 years ago that commercial had one goal – entice viewers to watch summer reruns. Catching a tv show you missed by watching summer reruns might be a foreign concept for many […]
Pre-suasion: Unity Means Together is Better
A couple of weeks ago I introduced you to Robert Cialdini’s 7th principle of influence, unity. When I introduced unity, I said it goes beyond liking because it taps into a shared identity with another person. Unity goes deeper than simply having something in common with someone. In his latest book, Pre-suasion, Cialdini writes, “The relationships that lead […]
