Why Study Persuasion? A Common Language Leads to Efficiency
Last week I acknowledged that your time is precious. I also built a case for the fact that you use persuasion far more than you may have realized. With upwards of 40% or your workday spent persuading others you can’t afford to not get better at persuasion if you want to enjoy more professional success. […]
Why Study Persuasion? You Can’t Afford Not To!
There never seems to be enough time in the day to do all that you want to or all that you need to. So why should you spend your precious time learning about persuasion? Because you cant afford not to! Let’s start with exactly what I mean when I talk about persuasion. Persuasion is not […]
Selling Without Making People Feel Sold
One of the nicest compliments I’ve received came after a presentation I gave a few years ago at a large insurance event. An attendee said afterwards, “I think Brian came across as a guy who, quote unquote, was not interested in selling you and invariably he sold us.” That compliment came to mind recently as […]
Fatigue and Persuasion Equals a Bad Combination
Have you ever left the office and felt exhausted? Sure you have and your fatigue probably has little to do with the physical nature of your work. How can we feel so tired with so little physical effort? You can thank that thing between your ears called a brain. Your brain is only about 2% […]
Eyes Wide Shut
Sometimes we see but we don’t see and sometimes we hear but we don’t hear. What I mean is this; whatever stimuli we take in doesn’t always register in our conscious thought. Despite that, subconsciously many things we’re not aware of impact our decisions and actions. As you might expect, my wife Jane is pretty […]
