Tag Archive for: principles of influence

Is Expert Advice Always Worth the Price?

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A few weeks ago I took the day off to blog and do other social media related things but as the hours passed I had writer’s block. Nothing was coming to me until I read a very interesting article, Chris Brogan – Anchoring and Social Proof – Influencing Your Audience, by Paul Hebert. The article talked about how Chris Brogan, a social media guru, publicly stated his $22,000 a day fee for his consulting services. The angle for Paul’s article was how this publicly stated price impacts what other consultants can charge because of the anchor that’s been set.

The article also explores the principle of consensus (a.k.a. social proof) because undoubtedly other social media consultants will move in the upward direction as they see peers begin to do so. It’s a very interesting article so you should take a look.

 

Here’s my question for you (please feel free to comment below) – Would the advice Chris gives be worth $22,000 IF you or I could give the same advice but we charged significantly less only because we’re not as well known? In other words, is the advice more valuable just because it comes from Chris Brogan as opposed to me or you?

As I pondered this it brought to mind an article I wrote last year, Golf Advice from Corey Pavin. My wife Jane is an avid (addicted?) golfer! In that article I explained how I shared some golf advice with her. It was sound advice based on psychology but it went in one ear and out the other. However, weeks later she read a quote from Corey Pavin that was almost exactly what I had told her and she acted as it if was a revelation! For her it was more believable because it came from Corey Pavin. After all, he’s an authority having won the ’95 US Open.

But think about it for a moment, that fact that he said it didn’t change the reality that the advice was the same and should have worked every bit as well for Jane whether he said it or I said it. His expertise and track record make him an authority, giving him more credibility than I have when it comes to golf, but if you are going to pay for something based on authority shouldn’t you get something more for your money? Shouldn’t the expert give something that’s new or unique in some way?
I’m sure a golf lesson from Corey Pavin would include other tips and insights most people couldn’t give and that would make his higher fee worth it for the average weekend golfer. By the same token, Chris Brogan probably brings additional perspectives other less savvy social media folks won’t have. My point is not to say Chris Brogan isn’t worth his fee, it’s to get you to think.
Part of the influence process is establishing your authority because it makes you more believable and as a result you’ll hear “Yes” more often. I have two points for you to consider when it comes to being influenced by a perceived authority:
  1. Is this person really a legitimate authority? Chris Brogan has authority status having written Trust Agents (a very good book by the way) on using the web to build influence. Because of his work and time in the social media arena he’s recognized as an expert in the field. But that’s not always the case. For example, many spokespeople on TV have no real expertise and yet we’re subconsciously swayed by them.
  2. Is the advice something I could get elsewhere for less (money, time, effort, etc.)? Isn’t it disappointing to visit the doctor only to hear, “Rest it and take some Tylenol”? An expert – yes – but worth the money? Probably not when we all know rest is helpful and Tylenol reduces pain and discomfort. Or maybe you’ve attended a conference with big name speakers only to walk away thinking, “I didn’t learn anything new.” Worth it? Probably not because we expect something more from the expert.
The mind is an amazing thing. If someone believes Chris Brogan’s advice, or Corey Pavin’s, more than my advice or your advice (and lets assume it’s the same advice) then they’ll probably work harder to implement it. I know Jane will stay on the driving range for many more hours trying whatever Corey says, as opposed to what I might suggest, and she will be a better golfer as a result of her extra effort. Businesses will likely do the same with Brogan’s advice and that will legitimize his fee. Maybe that’s some of the value they offer?
The question of value reminds me of the experiment that showed kids prefer food in McDonald’s packaging and rate it as better tasting than the same food in plain packaging. As a parent, if it makes them eat the food then it’s probably worth the extra money and fewer hassles. If a customer is gung ho about the advice some authority gives vs. the same advice given by an average Joe then they’ll work harder to apply the guru’s advice and realize more benefit from it. If that happens I think you can legitimately say the expert advice was worth it.

In closing I’ll share a fascinating resource on this subject of value, the book Priceless: The Myth of Fair Value and How to Take Advantage of It. I read the book not long ago and it was an eye opener about how people value things. I highly recommend it because it will change your outlook as a consumer.

Brian
Helping You Learn to Hear “Yes!”

Influencers from Around the World

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Some of the best things about blogging for me have been meeting new people, making friends and learning about other cultures. Many of the people I’ve come to know through blogging are from all parts of the globe because people in more than 95 countries have taken time to read Influence PEOPLE! That stat blows me away!
Because the audience is becoming so diverse I’ve decided to try something new. I contacted several people in other countries who also have a deep interest in ethical influence and persuasion to see if they would write guest posts for Influence PEOPLE from time to time. They said “Yes” (see, persuasion works!) so I’d like to introduce you to four gentlemen because you’ll be reading their thoughts on influence in future posts.

Marco Germani calls Italy home. Marco reached out to me through Facebook and we quickly realized we had much in common. Besides the bond of influence, Marco has been an avid martial artist for many years. He recently wrote a book on persuasion in Italian, I Meccanismi della Persuasione, and has a blog by the same name, I Meccanismi della Persuasione.

A chemical engineer by training, about 15 years ago he became passionate about the study of personal growth. Over the years he’s channeled that passion by attending dozens of seminars and training courses around the world, learning from some of the best international coaches. An avid reader, he’s read countless books on subjects like persuasion, time management, coaching and goal setting.

He’s lived in France, Belgium, the USA and China while working as a technical manager and as export manager for several multinational companies in various industrial fields. During that part of his career he had the opportunity to take part in and manage negotiations in several international business deals. He presently works as a consultant for business internationalization, with a focus on Asian markets.

Marco has always been passionate about persuasion, negotiation and ethical sales. His personal mission is to create a high value for others by living his life with passion and total integrity. He realizes the key in this pursuit is the constant striving for self-improvement. He’s pictured above with his wife Monika. Marco is on Facebook, LinkedIn and Twitter if you’d like to reach out to him.
Sean Patrick resides in Ireland. Although we both enjoy good ale we didn’t meet in a pub. We met because of this blog and Facebook. After having read my blog Sean reached out to me on Facebook and we started chatting then exchanging massages because of our interest in training, particularly influence. Thanks to technology (Skype) we now video chat with some regularity.

Sean has more than 15 years experience in generating high value, high turnover strategic business. He has worked in roles ranging from inside sales, account management, new business specialist, and sales management. He’s been a business owner in six different companies in the technology sector. He’s managed multiple teams of salespeople in different geographic locations across the UK and Irish Republic. His reputation for ruffling feathers and getting business in the door quickly is legendary. In addition, he’s coached and continues to coach salespeople from all industries because he is passionate about the art of negotiation and customer service.

Sean’s interest in persuasion began in the late 1990s. He wanted to know what motivated people to buy and what factors made people hesitate to say “Yes” even if price was irrelevant. As if this isn’t enough, Sean is master practitioner in NLP. Well-read and familiar with leading persuasion authors, Sean also enjoys reading academic papers on psychological persuasion. He believes it is important to explore what we know and what we learn. He advocates putting everything into practice as often as possible while continuing to learn from those with whom we interact. You can find Sean on Facebook, LinkedIn and Twitter.

To learn more about Sean visit his training site, Sean Patrick Training, and check out his blog, Professional Persuader.

Yago de Marta hails from Spain but gets around quite a bit having conducted lectures, seminars and training sessions in Spain, Mexico, Chile, Puerto Rico, Nicaragua, Panama, Honduras, El Salvador, Bolivia and Colombia. He contacted me because of his interest in persuasion and possibly pursuing the CMCT designation. His list of current undertakings is quite impressive: Consultant and trainer in personal communication and persuasive oratory; Trainer of Directors and Spokespersons; Political Candidates trainer in Spain and Latin America; Debate coach for teams from the University of Zaragoza, Pablo Olavide, Seville, Cordoba, Diego Portales (Chile), Uniminuto (Colombia), CIDE (Mexico) and American (Puerto Rico).For 12 years Yago has being training people and candidates to speak fluently and persuasively in areas such as parliamentary debate. He’s a fiery competitor, having received major awards for his debate skills in Spain and world-wide competitions. He was a champion runner-up in 2005 and 2004 Spanish debates and runner up in 2005 and 2004 in the World Debate in Spanish.The technique Yago applies in his training is derived from his experience working with thousands of different personalities who are trying to become good speakers in complex situations. His style relies on practical learning where participants take into account their potential as they sift through weaknesses and improve strengths. The results obtained can be seen within the first hour of training because the tools used match up to the ability and style of each individual participant. In training workshops led by Yago people develop techniques to enhance their emotional intelligence, NLP, Social Psychology and Persuasive abilities, ethnomethodology, Institutional Communication Techniques Enterprise and, of course, classical rhetoric. All this requires a keen sense from Yago for detecting the skills and qualities that can be improved in each person. Yago has prepared many political and parliamentary leaders, sales teams and managers. He has explored the application techniques of debate to the teaching of bioethics, has improved the teaching skills of teachers and students, and has personally coached leaders in important positions responsible for many different projects and companies. Feel free to connect with Yago on Facebook and LinkedIn.Hoh Kim is from South Korea but we met in Arizona in January 2008. We were both there to go through Dr. Cialdini’s certification training. Hoh is one of the two dozen Cialdini Method Certified Trainers (CMCT) in the world and he’s the first person to present the Principles of Persuasion (POP) workshop in South Korea. He is the founder & head coach of THE LAB h, where he counsels business executives and high-ranking professionals in government and medicine to positively influence their stakeholders.

With over 10 years of experience in strategic communications consulting, executive media coaching, and crisis simulation and workshop design/facilitations, Hoh is one of the most sought after consultants, coaches and speakers in the area of crisis communication management and crisis leadership. His client base ranges from local non-profit organizations to consumer electronics companies in Korea and multinational companies listed on Fortune Global 500. Find out more about Hoh at his website, THE LAB h , or by visiting his blog, Cool Communications. You can connect with Hoh on Facebook and LinkedIn.

Globalization is here to stay, even if we never move. In all likelihood it will only accelerate as the world seems to get smaller with technology. We will be interacting with people all around the planet and because cultural differences impact the persuasion process it is good for us to learn about those differences. I hope you enjoy exploring the different perspectives on influence and persuasion from this group if international experts. Look for the first guest post on April 5th and the first Monday of each month thereafter.

Brian
Helping You Learn to Hear “Yes!”

Upcoming Interview on BlogTalkRadio

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Save the date! On Wednesday April 7th (12-1 pm EST) I will be the guest of the group Inside Influencers on BlogTalkRadio. The topic will be the principles of influence and how to apply them to everyday situations at work and home. You can listen in through the BlogTalkRadio website or by phone 646-381-4430.

The show has multiple hosts who work directly with employees and various distribution channels. I met one of the hosts, Paul Hebert, in the summer of 2004 when Dr. Robert Cialdini was a guest speaker at State Auto Insurance. At the time Paul worked for the company that helped plan the agency events featuring Dr. Cialdini. Paul is now the Managing Director of I2I, a validation and incentive planning consulting company. He also writes a blog called Incentive Intelligence. Paul and I reconnected last year when found me online through my blog.

Make plans to grab your lunch and join us on Wednesday April 7th at noon EST. If you’re unable to listen to the show live no worries because it will be recorded. I’ll make sure to post the link on Influence PEOPLE sometime after April 7th. If you have questions about the show feel free to contact me at BFA654@gmail.com.

Brian

Helping You Learn to Hear “Yes!”

Listen to Dale Carnegie Tips at CinchCast

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Last year I began recording influence and persuasion tips on a site called CinchCast.com. I did this because I realize people have different learning styles.

Now it’s part of my routine each morning to record an influence tip before I start my day. Towards the end of the last year I began sharing Dale Carnegie’s advice on How to Win Friends and Influence People in audio format. For each piece of Carnegie advice I recorded a three to five minute audio clip at CinchCast.com. To listen to the introduction to the series click here.

Below you’ll see the different sections of How to Win Friends and Influence People, the corresponding advice Carnegie shares with readers and links to my audio clips. I encourage you to click on the audio links so you can hear an expanded version of each tip.

Fundamental Techniques in Handling People
1 Don’t criticize, condemn or complain. Audio
2 Give honest, sincere appreciation. Audio
3 Arouse in the other person an eager want. Audio

Six Ways to Make People Like You
4 Become genuinely interested in other people. Audio

5 Smile. Audio
6 Remember their name. Audio
7 Be a good listener & encourage others to talk about themselves. Audio
8 Talk in terms of the other person’s interests. Audio
9 Make the other person feel important. Audio

How to Win People to Your Way of Thinking
10 Avoid arguments. Audio
11 Show respect for other’s opinions and never say, “You’re wrong.” Audio
12 If you are wrong, admit it quickly & emphatically. Audio
13 Begin in a friendly way. Audio
14 Get the other person to say “yes” immediately. Audio
15 Let the other person do a great deal of the talking. Audio
16 Let the other person feel the idea is theirs. Audio
17 Try to see things from the other’s point of view. Audio
18 Be sympathetic to other’s ideas and desires. Audio
19 Appeal to the nobler motives. Audio
20 Dramatize your ideas. Audio
21 Throw down a challenge. Audio

Be a Leader: How to Encourage People to Change without Giving Offense
22 Begin with praise and honest appreciation. Audio
23 Call attention to mistakes indirectly. Audio
24 Talk about your own mistakes before criticizing. Audio
25 Ask questions instead of giving direct orders. Audio
26 Let the other person save face. Audio
27 Praise the slightest, and every improvement. Audio
28 Give the other person a fine reputation to live up to. Audio
29 Use encouragement and make the fault seem easy to correct. Audio
30 Make the other person happy about doing the thing you suggest. Audio

I hope you find this a useful way to learn How to Win Friends and Influence People. Last week I finished a series on building strong relationships. To see those tips just click on the relationship album at the top of the CinchCast page. As I shared earlier, I record a tip each day so look for updates daily on Facebook, LinkedIn and Twitter.

Brian
Helping You Learn to Hear “Yes!”

Careful What You Say Because It Affects Everything

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For those raising kids, especially those with teenagers, I think you’ll appreciate this week’s post. My daughter Abigail is 14 years old, a very typical teenager in most ways. She’s very athletically gifted, far more than she realizes. She learned to swim at just two and a half years old and was on the swim team by the time she was six. She did quite well until she decided getting in a cold pool at 8 a.m. wasn’t any fun. She already has her black belt in taekwondo and more recently tried out for and made a club volleyball team. I watch her and I know she can be anything she wants to be, do anything she wants to do. There’s only one thing in life that can hold her back – Abigail.

Like most teens, left to her own devices she’d spend all day at the mall, watching television, chatting on Facebook, checking out YouTube videos or texting friends. She’s also no different when it comes to homework or practice…she’d rather do anything but! My dilemma, like every other parent, is this – how do I get her to do what I know is best for her?

There’s a quote from former Dallas Cowboy football coach Tom Landry that went something like this, “My job is to get men to do the things they don’t want to do so they can accomplish what they’ve always wanted to accomplish.” That could be the job description for a parent. We want to help our kids be ready to successfully fly the nest.
I’m trying to teach Abigail a lesson we’d all do well to remember; our attitude affects everything. I’m not so old that I can’t remember wanting to do things other than homework or go to practice. But I have an advantage she doesn’t have, three more decades of experience under my belt. One of the greatest lessons I’ve learned is this, where I choose to place my thoughts and the words that come out of my mouth impact how I feel and ultimately behave.
Parents, haven’t you heard this, “I don’t want to go to practice. I’m tired and its boring.” Or what about this, “I hate school.” I know a few well place questions reveal it’s not school she dislikes, it’s the homework. She likes lunch, recess, certain subjects, her friends and going to sporting events. Like I said, she pretty much likes everything but the homework. Perhaps you’re thinking about something you don’t like. Your job? Your significant other? Maybe a neighbor or boss? We all have things or people we’d say we don’t like and yet, there are probably some aspects of the person or things that aren’t so bad.As adults we know this truth; throughout life we will have to do things we’d rather not do and deal with people we’d rather not be around. Let’s take a task for example, maybe cutting the grass or some work around the house. If we approach the chore focusing only on how much we dislike it we’ll never put much effort in and only prolong our pain as we drag our feet and take longer than is necessary.
Oh, how I want her to understand this! I know she’d enjoy life more, do a better job and finish up the things she doesn’t like so much so she could move on to what she really enjoys. Too often we have to learn the hard way and much too much time passes by. Maybe that will be the case for her or maybe through repetition peppered with some good influence techniques I’ll get through to her. I hear people say when kids are young they think mom and dad are the smartest people in the world. When they become teenagers they become the smartest people in the world and we’re relegated to the status of “dumb.” But something happens and they grow up and come to realize their parents were actually pretty smart. After all, they think how could their parents have raised such a great person if they didn’t have some smarts. I look forward to that day but in the meantime I’ll keep sharing what I know to be true, and what’s in her best interest because I love her.Brian
Helping You Learn to Hear “Yes!”

The Apology Heard Around the World

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You’ve probably heard the familiar saying, “Timing is everything.” When I hear that I joke with people and tell them, “That’s true unless you’re in real estate. Then it’s location, location, location.” As timing would have it, perhaps the most famous person alive gave the apology heard around the world last week. After months of speculation Tiger Woods finally addressed the public concerning his issues with infidelity. What’s this have to do with timing? It just so happens to coincide with the next bit of Dale Carnegie advice I was going to share – If you’re wrong, admit it quickly and emphatically.

I wrote about the Tiger Woods’ situation in December, approaching it from the context of character. I tried to drive home that we can’t do anything about Tiger and all our water cooler talk is worthless. It turns out that all the speculation about Elin and his car accident were wrong if you believe Tiger’s apology. I’m going to take him at face value because part of the rehab process is coming clean with the truth and making amends. Assuming his account of that night is the truth then the media outlets and many people wasted a lot of time on that issue. The point of my post was simply this; we can use Tiger’s situation to reflect on ourselves and try to become better people.

The point of this week’s post is to get all of us to reflect on ourselves when we make a mistake. Lots of people think Tiger waited too long to apologize and that his words were not his own but those of a PR firm. That may be true or it may not. I don’t have a PR firm representing me and I bet you don’t either, so we don’t have to worry about that getting in the way of our credibility when we choose to apologize.

When we do make a mistake the quicker we own up to it the less time there is for speculation by others. Once people start down that path they begin to convince themselves they’re right. In Tiger’s case, no matter what he or Elin says about Thanksgiving night, many people are so firmly entrenched in what they believe happened that they might never believe anything different.
So how does this apply to you and I and what we can learn from all this? If we can prevent that speculation from taking root when we make mistakes then wouldn’t it be the smart thing to do? Here are a few examples of people who should have done just that. Not too long ago Alex Rodriguez came clean about steroids. The problem was, A-Rod lied to Katie Couric about it on national television when asked a few years earlier. The late admission was seen as a way to manage his career rather than a genuine apology for something he knew was wrong. Had he been truthful with her I think he would have been revered because he would have been the first baseball player to come forth without having the pressure of an investigation or congressional hearings.

Mark McGwire is in the same boat. Nobody is buying his apology because he lied to Congress about his steroid use. Had he admitted the truth at that time I think public opinion would be much better right now. As it is, most people see his apology as just the necessary step to get back into the game of baseball and possibly the hall of fame one day.

The American public is forgiving when people come clean about mistakes and back it up by living a changed life. I think on an individual level people are very much the same. When I’ve made mistakes and took steps to own up to them I’ve found people willing to extend grace to me. I think of the time when I was a jerk on the road driving in to work one morning. For quite some time I refused to let someone over as we approached the exit. I could have tapped the brakes, been a nice guy and let the driver over but I chose not to and eventually the driver got behind me. It turned out the person I was a jerk to happened to be a coworker who saw me pull into the parking lot. I knew he knew it was me on the highway so I made the choice to apologize. I got a very nice email from him saying we all make mistakes but he knew I was the kind of person who would own up to it. I think we’re better friends today than we were before the incident.

So here’s the bottom line. Don’t waste your time speculating on all the aspects of Tiger’s apology, his sincerity, when he’ll play again, if he and Elin will stay together, etc., because none of that will make you a better individual. Learn from his situation and use it to grow as a person. Next time you make a mistake own up to it quickly. Like anything, if you start with the small stuff it will make it easier when the bigger stuff comes around because you’ll have built character. Make that choice and you’ll become a person of authority and influence because you’ll have credibility.

Brian
Helping You Learn to Hear “Yes!”

Just a Little Respect Please

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A few weeks ago we looked into some great advice for maintaining good relationships – avoid arguments whenever possible. This week we consider another Dale Carnegie tip that can make that a little easier –Show respect for other’s opinions and never say, “You’re wrong.”Aretha Franklin sang about R-E-S-P-E-C-T. Showing respect to someone is acknowledging their worth as a human being. We may not like the person we’re dealing with but we can still treat them with dignity. Think about how you’d want someone to treat a loved one; your spouse, a parent or your child. The person you’re dealing with probably falls into one of those categories and has someone who hopes they’re treated with respect.My worldview is a Christian one and my faith tells me all people are created in the image of God. It also teaches me that I’m to love my neighbor as myself. In light of those two tenents, showing respect for another person seems like the least I can do. You may not hold the same faith as I do but I hope you can agree that every human has value and should be treated with dignity and respect.When you don’t show respect you can be sure the other person won’t be open to listen and will probably just look for an opportunity to disrespect you. It becomes a game of “tit for tat” which accomplishes nothing.Now onto the second part of Carnegie’s advice, never say “You’re wrong.” What’s so bad about that? Sometimes people are flat out wrong! Someone might erroneously state something as fact when it can easily be proven to be incorrect. Example, “Ronald Reagan was the37th President of the United States.” It would not be incorrect to say, “You’re wrong. He was the 40th President. Google it and you’ll see.”However, let’s think about it for a moment. If your goal is to win friends and influence people (not make enemies and alienate others) then you might want to approach the situation a bit differently. It requires tact and strategy.First, never forget people have a vested interest in being right, especially when others are present. It can be embarrassing to know you made a mistake and it’s significantly worse when you feel others know about it. Saying, “You’re wrong” to someone is like pouring salt on a wound…it will produce a sharp reaction!Most people will naturally push back when pushed and that occurs emotionally as well as physically. When you tell people they’re wrong, they usually don’t want to give you the satisfaction of being right (winning) so they’ll look for any reason they might have been justified in what they said or did…no matter how wrong you might think they are. This happens naturally because of the psychological principle of consistency. People feel the need to be consistent in what they say and do so they’ll manufacture reasons to support their actions. If you recognize this you can work around it rather than against it.You and I might agree on many things that are wrong. For example, stealing. I bet everyone reading this would agree taking what’s not yours is wrong. However, even criminals quite often believe they were justified in breaking the law. Their reasons may not be valid to you but they have their reasons.Rather than confronting someone head on, try an end around. If you think someone is wrong, ask the person questions that might help you lead down a different path, one that might allow the individual to consider other alternatives. This is especially valuable because if a person feels he or she has discovered the solution, and it wasn’t forced upon them, they are more likely to change their mind. Remember, your goal isn’t to be right; it’s about preserving a relationship.Here would be a non-threatening way to approach the Reagan fact, “Really, President Reagan was the 37th President? I didn’t know that. Do you remember where you heard that or read it because I thought he was 40th or 41st. Now I’m curious. Wait a second and I’ll do a quick Google search on my phone and find out.” This never implies “You’re wrong and I’m right” and allows the person to save face if others are around.I assume you’re reading this blog because you want to improve your ability to communicate, learn to be persuasive, enjoy your relationships with other people more and have a little less stress. Making a choice to show respect for other’s opinions and never say, “you’re wrong,” will go a long ways towards making those goals become reality.Brian
Helping You Learn to Hear “Yes!”

Facebook: Right Ways and Wrong Ways to Motivate

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There’s a right way and a wrong way to go about motivating people to take action. I thought I’d write about this subject because it’s relevant based on some Facebook messages I’ve seen several times in recent months. If you’re on Facebook you might have seen the following message or some variation of it:

“In memory of family and friends who have lost the battle of cancer and the ones who continue to conquer it! Put this on your page if you know someone who has or had cancer. Dear God, I pray for the cure of cancer. Amen. 93% won’t copy and paste this, will you?”

The intent of the person and message is wonderful, to get people to pray for those with cancer, pass along the message and create more awareness. Unfortunately the method to motivate people to act on it is poor. After all, if 93% of people won’t copy and paste the message, why should you or I? Worse yet, that phrase tries to shame people into action. If someone feels shamed you can bet they won’t take action. This type of “motivation” is seen all the time in chain letter emails:

– “There were 12 tribes of Israel and 12 disciples. If you love God will you take a moment to send this to 12 friends?”
– “I cared enough to send this to you and 10 others; will you do the same for 10 people you care about?”
– “Please don’t break this. Send it to at least 7 of your friends.”

This isn’t an indictment against anyone who did take the time to post the message because they didn’t come up with the message. All they’ve done is copy and paste the message that’s been floating around. We can applaud their effort to do something good but there’s a more effective way to spread the word.

In psychology there’s a principle of influence known as consensus which tells us people are motivated to certain behaviors when they see others engaged in the same behavior. The motive to act is strengthened if the people observed are just like us or if there happen to be many people engaged in the behavior. Parents know all about this except they call it peer pressure, not consensus.

As a society all too often we make the same mistake the Facebook message makes. Consider the following two scenarios:
Voting – Messaging used to focus on what a shame it was that so few people voted. Shame was used when we were reminded that people died for our right to vote. Result – why go vote when so many others are not. Contrast that with the messaging before the 2008 presidential election, “A record turnout is expected.” That simple message helped change behaviors and we did end up having a record turnout. The thought process for many people was, “I better get there early if I want to vote.” There was an interesting Time magazine article on this, “How Obama is Using the Science of Change.”

Cheating in School – “Back in 1940, only 20 percent of college students admitted to cheating during their academic careers. Today, that number has increased to 75 to 98 percent.” (Education-Portal.com) Interpretation for students – I might as well cheat because everyone else is cheating.

So let’s circle back to the Facebook message and see what might be more effective. Simply replace, “93 % won’t copy and paste this, will you?” with something like this, “After reading this some of my other FB friends took time to copy and paste this onto their wall. I’d appreciate it if you would too.” This change is small but could produce a big result because it appeals to consensus; my Facebook friends, people like you, are doing this.

Beyond Facebook, take a look at how you’re trying to motivate people to action. If you talk about a negative behavior and how so many people are engaging in that behavior you’re probably hurting your attempt to change the behavior. Talk about how many kids aren’t cheating or how few kids were cheating in 2008 vs. some other year. Mention how fewer people are driving drunk or how more people voted than ever in 2008 and that number will go up on 2012. With a little forethought and small changes in your messaging you could see much, much better results for your cause.

Finally, thanks to all of you who forwarded Influence PEOPLE to others last week. I had a nice bump in readership, my third highest week ever, and got some new followers to boot. As I shared in last Monday’s post, someone would win Dr. Cialdin’s book Yes! 50 Scientifically Proven Ways to be Persuasive. Congratulations to the lucky winner Kelli Moore.Brian
Helping You Learn to Hear “Yes!”

Making Your But More Powerful

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This week I had an opportunity to write a guest post for Mike Figliuolo, Managing Director of thoughtLEADERS, LLC – a leadership development and training firm based in Columbus, Ohio. Mike regularly writes for the thoughtLEADERS blog and has written guest posts for Influence PEOPLE so I’m always happy to return the favor. Below is the opening for a guest article I wrote called Making Your But More Powerful.


Last week I read Mike’s article Managerial Miscues: “The But(t) Sandwich” (Reprise) and told him I really liked it but…
The article addressed how people often blow it when it comes to bringing about behavioral changes because all too often they want to appear nice so they say something nice then finish with “but…” and take the other person to the proverbial woodshed. Not effective management.I teach classes on ethical influence and persuasion and one of the things I talk about with people is the power of transitional words like “but” and “however.” We focus on how to strategically use those words to make the most effective presentation because small changes can make a big impact!Here’s the basic teaching point for you to remember when it comes to transitional words – people forget what comes before “but” and focus on what comes after. For example, has anyone ever said this to you, “Honey, I love you but…”? Odds are, all you remembered was the hammer falling after hearing the word “but.” Click here to read the rest of the article at thoughtLEADERS.Brian
Helping You Learn to Hear “Yes!”

Dale Carnegie and Sun Tzu on Avoiding Arguments

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We’ve made some really good headway looking at tips from Dale Carnegie’s How to Win Friends and Influence People. In case you’re a newer reader, below you’ll see what we’ve covered so far. Click on any tip and you’ll be taken to the Influence PEOPLE article for that piece of timeless advice from Dale Carnegie.

Fundamental Techniques in Handling People
Don’t criticize, condemn or complain.
Give honest, sincere appreciation.
Arouse in the other person an eager want.

Six Ways to Make People Like You
Become genuinely interested in other people.
Smile.
Remember their name.
Be a good listener & encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important.

Now we move into the section of the book that teaches “How to Win People to Your Way of Thinking” and the advice we start with is probably Carnegie’s best advice – avoid arguments. Sounds easy enough but sometimes it seems unavoidable.
Sun Tzu wrote The Art of War, a book about conflict, sometime around 500 BC. He had this to say about fighting, “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.” In a nutshell Sun Tzu is saying only pick the conflicts you know you can win or else avoid the conflict altogether. Arguing is a type of conflict and quite often it can be avoided IF you’re honest with yourself and your assessment of another. This is similar to the general knowing his army as well as the enemy’s. For us this simply means, if you know what sets you off you can avoid people or situations that are likely to make that happen. Let’s start with ourselves. Unfortunately, knowing yourself isn’t so easy. That’s why Ben Franklin said, “There are three things extremely hard: steel, a diamond, and to know one’s self.” We have blind spots and sometimes we don’t want to face the truth. But, if we’re willing to make the hard self-assessment we’ll come to learn our strengths and weaknesses.By the same token, when you know another person you can seek to avoid their triggers. Let’s consider the other person for a moment. It could be your spouse, boss or a friend but usually we have conflict with those who are closest to us. That’s just a sad fact of life. The good news is this; you probably know them well enough to know how to avoid the triggers that usually lead to conflict. For example, here’s one for the guys to avoid: You ask your wife to buy a case of Miller Light for$14.95, but instead she buys a jar of cold cream for $7.95. DON’T tell her the beer would make her look better at night than the cold cream! Ladies, you want to avoid telling Mr. Right he’s like a bank account – without money he doesn’t generate much interest.Both of those funny little jokes are sure to start an argument. Will you always avoid arguments? No. But, taking account of yourself and another can go a very long way to make the avoidance a reality. You could take the really high road and follow the advice Jesus gave his disciples, “Love your enemies.” Ouch, now that’s hard! Loving your enemies doesn’t mean feeling towards them the way you might with your parents, spouse or kids. No, love is a verb, a “doing” word. It’s placing the welfare of the other person above your own no matter the cost because it’s the right thing to do. Love your enemies and you won’t have enemies for long and you’ll have very few arguments.And think about this; who wins an argument? There’s always a jokester who says, “Me!” but in reality nobody wins. Oh sure, you may be “right” but is it worth it when being “right” damages or kills the relationship? Far too many people never speak to loved ones or friends because of arguments over things that seemed important but really weren’t. So resolve to yourself to do whatever is in your power to avoid arguing. That may mean having to let someone feel like they’re right. Big deal, especially if you know in your heart that you are right. Never lose sight of the goal, to win a friend or influence someone. ** FREE GIVE AWAY ** It would mean a lot to me if you’d help increase Influence PEOPLE readership by forwarding this blog to some friends or co-workers. Do so and you could win a copy of Dr. Cialdini’s book Yes! 50 Scientifically Proven Ways to be Persuasive. If you’re currently receiving email notification then you’re already registered to win! If you’ve not signed up for automatic notification then send me an email (BFA654@gmail.com) after you’ve shared the blog with someone and I’ll register you for the drawing. The lucky winner will be announced on next week’s posting. Thanks in advance, I appreciate your help! Brian
Helping You Learn to Hear “Yes!”