Entries by Brian Ahearn, CMCT®

Our Hypocritical Selves

Most mornings I eat breakfast and watch a little news before I head out the door for work. I typically flip between MSNBC and Fox so I can get both ends of the political and cultural spectrum. It’s amazing how the very same story can be interpreted so differently. And make no mistake about it, […]

Call it Implicit Egotism or I Like Me

Call it implicit egotism or I like me, most of us like things that are like us. According to Wikipedia, implicit egotism is “is the hypothesis that humans have an unconscious preference for things they associate with themselves.” I was reminded of this recently as I listened to the NPR podcast The Hidden Brain. The episode from […]

Getting Help When You Need It Most

Getting help when you need it most can be the difference between success and failure, between being productive or unproductive. Over time it may make the difference between a good raise and a poor one, between being promoted or overlooked. Let’s say it’s Monday the 4th and you need to get a report to your […]

I Applaud Starbucks

This week, May 29 to be exact, Starbucks will close 8,000 of its stores to conduct racial bias training for 175,000 employees. I applaud Starbucks for this move. This is in response to the arrest of two black men in a Philadelphia Starbucks. The incident came about after they asked to use the bathroom while they […]

Systems Plus Persuasion Equal Success

Something I’ve noticed over time is how much systems contribute to success. It’s not to say that being carefree and creative don’t have value – they do. However, my observation has been with most things – learning, fitness, health, sales, coaching, leadership, etc. – having good systems in place are much more beneficial than winging […]

We Know What to Do but Often Fail to Do It

Something I’ve consistently observed in people is this; quite often we know what to do but too often we fail to do it. Here are a few examples that come right to mind: We know exercise is good for us and yet very few people do even minimal exercise. We know how to eat healthy […]

Getting Help When You Need It Most

It’s Monday the 7th and you need to get a report to your boss by next Monday, the 14th. To complicate matters, you need some information from a coworker in another department to finish the report. This is important because your report, after being reviewed by your boss, will be incorporated into the CEO’s quarterly […]

Robert Cialdini, Friend and Mentor

This week I’d like to highlight my friend and mentor, Robert Cialdini, Ph.D. I won’t go into details on how I came to know Cialdini because I shared that story last year in a post I called My Chance Encounter with Robert Cialdini. Cialdini has been associated with the psychology department at Arizona State University […]

Speak Metaphorically to Influence Literally

Speaking metaphorically can help you influence people, literally. This post was inspired by the Ted Talk Metaphorically Speaking from James Geary. According to the Merriam-Webster Dictionary a metaphor is “a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them.” He […]

Don’t Stop Believin’ You can Influence People

Don’t Stop Believin’ by the 80s rock band Journey is one of the best-known songs of all time. It’s not that the song is musically distinct, it’s because the lyrics are easy to remember and it’s encouraging when everything seems to be going against you. Misuse “don’t” and you might hinder your ability to influence people. […]