The following is an excerpt from Yes! 50 Scientifically Proven Ways to Be Persuasive, co-authored by Robert Cialdini, Ph.D., Noah Goldstein, Ph.D., and Steve Martin. I wrote this several years ago, prior to becoming a certified trainer for Dr. Cialdini. I looked at what State Auto had to offer that was genuinely scarce, then honestly described […]
Several years ago I asked readers to participate in a survey to give some insight into what influences decisions based on personality type. The goal was twofold: to help people understand themselves better based on their personality type and more importantly, how best to influence others when you have a handle on their personality type. The […]
This month’s Influencers from Around the World post comes to us from theother side of the world, from Australia’s only Cialdini Method Certified Trainer, Anthony McLean. Anthony heads up the Social Influence Consulting Group. I encourage you to connect with Anthony on Facebook, LinkedIn and/or Twitter. Brian, CMCT® influencepeople Helping You Learn to Hear “Yes”. 5 Tips for Influencing Business with Email […]
I became a fan of the television series Mad Men a few years ago during the show’s fourth season on AMC. Over the holidays, thanks to Netflix, I went back and watched the first three seasons so I could fill in lots of holes on different characters. The show revolves around a mysterious character who […]
In America there’s a debate raging and millions of people are lining up on opposite sides of the issue. The debate has to do with constitutional rights vs. public safety. You probably know I’m talking about the gun control issue that’s come to the forefront of national attention after the Sandy Hook tragedy last year. At the center of […]
This week Jane and I celebrate our 25th wedding anniversary. On March 12, 1988, we exchanged vows before friends, family and God in the Waynesburg Presbyterian Church. I have to say, it doesn’t seem like 25 years ago! A funny thing happened on the way to the alter; Jane tricked me into marrying her … […]
This month’s Influencers from Around the World post comes from Yago de Marta. Yago has been a guest blogger at Influence PEOPLE for several years now. He’s from Spain but now spends the majority of his time in Latin America working with clients to help them speak more fluently and persuasively. To find out more about […]
This post is going to upset some people and that’s okay because we’re all entitled to our opinion. What I’m going to share is my opinion but it’s rooted in the psychology of persuasion. Obamacare, abortion, gay marriage and Christmas aren’t going away anytime soon. It seems as though each of these cause intense debate […]
In America there’s a debate raging and millions of people are lining up on opposite sides of the issue. The debate has to do with constitutional rights vs. public safety. You probably know I’m talking about the gun control issue that’s come to the forefront of national attention after the Sandy Hook tragedy last year. […]
Last year I traveled a lot and this year I have even more scheduled. Fortunately I enjoy it so it’s not a burden. I knew I must have been on the road a good bit last year, though, because each time I saw co-workers or friends they’d make comments like “world traveler” or “where […]
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