Entries by Brian Ahearn, CMCT®

Influence PEOPLE – What’s Coming in 2013

As we get ready to start another new year I want to take a moment to thank all of you who subscribe to Influence PEOPLE and those who click in occasionally to read the latest blog posts. I’d like to let you know what you can expect in 2013. Of course, I’ll continue with weekly […]

PAVE Your Way to Success in the New Year

If you’re like many people then you’ll be making New Year’s resolutions shortly. And if you’re like most people you’ll be breaking those resolutions within days. In one study, 52% of people making resolutions were confident of achieving them, yet only 12% actually did so. It’s a shame because most of the goals people set […]

Tis the Season to Reciprocate

  Here in the U.S. and across much of the world, it’s the holiday season and for most people the biggest holiday of them all is Christmas. Some celebrate Christmas as the season of joy and peace.  For others it is the season of love and for many more it’s the celebration of the birth […]

Knowing Your Audience is a Key to Persuasion

In late October, I was in Arizona to address the Arizona School Administrators on the science of influence. Jane and I went out early to enjoy the weekend in Scottsdale and spend time with friends. During our stay we had the good fortune to share lunch with Robert Cialdini, PhD., and his wife. The morning […]

Influencers from Around the World – I Can vs I Did

Most of you long time readers of Influence PEOPLE know Hoh Kim because of his many guest posts to the Influencers from Around the World series. Hoh is also a Cialdini Method Certified Trainer (CMCT) and has his masters in communication from Marquette University. You can find out more about Hoh by visiting his website, The […]

Does Your Audience Know You’re an Authority?

Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on Robert Cialdini’s principles of influence and their application to the coaching process. In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge […]

PEOPLE – What is Ethical Persuasion?

Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can we persuade others in an ethical manner? My nephew Max asked me about that a while ago and that prompted this series of posts on PEOPLE. We’ll explore the ethics of influence this week in the last article of this series. […]

PEOPLE – Persuasion Can Have a Lasting Impact

Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can persuasion really have a Lasting impact on the people we interact with? We’ll explore this aspect of influence this week. I’d like to start with a personal story. When I was in college I was really into weightlifting. I was the […]

PEOPLE – What Does it Mean to Persuade?

In recent years there’s been a proliferation of books and blogs on the subject of influence and persuasion. Some are quite good but many are nothing more than a rehash of Dr. Robert Cialdini’s material. Another problem is this; what some people call influence or persuasion is nothing more than vague advice without any basis […]

PEOPLE – There are Opportunities

Here’s one of my favorite questions to ask audiences, “How many people have purchased a new car in the past year?” Usually, several hands go up, so I’ll ask someone with their hand up, “After you bought your new car did you happen to notice it on the road more?” There’s usually a smile, sometimes a […]