Entries by Brian Ahearn, CMCT®

Lance Armstrong, a Modern Day Robin Hood? Hell No!

So last week, Lance Armstrong confessed to Oprah Winfrey that he did in fact use banned substances during his career. While this might be a surprise and disappointment to the general public, it wasn’t a shock to anyone inside the sport of cycling nor was it to most athletes. Whenever we see superhuman performances like […]

Some Problems with American Politics

I spent a good bit of time before New Year’s flipping between CNN, MSNBC and Fox News to find out about the progress being made on the “fiscal cliff” talks. The more I thought about that fiasco the more I decided to share my view of the problems in American politics. The average American seems […]

Influence PEOPLE – What’s Coming in 2013

As we get ready to start another new year I want to take a moment to thank all of you who subscribe to Influence PEOPLE and those who click in occasionally to read the latest blog posts. I’d like to let you know what you can expect in 2013. Of course, I’ll continue with weekly […]

PAVE Your Way to Success in the New Year

If you’re like many people then you’ll be making New Year’s resolutions shortly. And if you’re like most people you’ll be breaking those resolutions within days. In one study, 52% of people making resolutions were confident of achieving them, yet only 12% actually did so. It’s a shame because most of the goals people set […]

Tis the Season to Reciprocate

  Here in the U.S. and across much of the world, it’s the holiday season and for most people the biggest holiday of them all is Christmas. Some celebrate Christmas as the season of joy and peace.  For others it is the season of love and for many more it’s the celebration of the birth […]

Knowing Your Audience is a Key to Persuasion

In late October, I was in Arizona to address the Arizona School Administrators on the science of influence. Jane and I went out early to enjoy the weekend in Scottsdale and spend time with friends. During our stay we had the good fortune to share lunch with Robert Cialdini, PhD., and his wife. The morning […]

Influencers from Around the World – I Can vs I Did

Most of you long time readers of Influence PEOPLE know Hoh Kim because of his many guest posts to the Influencers from Around the World series. Hoh is also a Cialdini Method Certified Trainer (CMCT) and has his masters in communication from Marquette University. You can find out more about Hoh by visiting his website, The […]

Does Your Audience Know You’re an Authority?

Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on Robert Cialdini’s principles of influence and their application to the coaching process. In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge […]