Why does engaging reciprocity help relationships? When you do something for another person, they usually appreciate the effort, and in the midst of that, they experience good feelings towards you. Those good feelings are a result of endorphins kicking in, and their thoughts about you are positive. A word of caution – don’t do things […]
Readers of Influence PEOPLE know Hoh Kim because of his guest posts to the Influencers from Around the World series over the years. Hoh is also a Cialdini Method Certified Trainer® (CMCT®) and I actually met him when we trained together under Dr. Cialdini. In addition to his CMCT® Hoh has his masters in communication […]
This blog post might just save your life! Well, not exactly. Truthfully, not even close. But you might be a little wiser for having read it, so I hope you’ll stay with me for a moment and continue reading. You might be wondering why I went with such a sensationalized title. You could say […]
I read an article questioning whether or not Apple had lost, or is losing, its cool. Why should Apple be any less cool than it was several years ago? After all, it’s the most valuable company in the world at the moment. Is it because Steve Jobs and his dynamic, rebel personality are gone? […]
The following is an excerpt from Yes! 50 Scientifically Proven Ways to Be Persuasive, co-authored by Robert Cialdini, Ph.D., Noah Goldstein, Ph.D., and Steve Martin. I wrote this several years ago, prior to becoming a certified trainer for Dr. Cialdini. I looked at what State Auto had to offer that was genuinely scarce, then honestly described […]
Several years ago I asked readers to participate in a survey to give some insight into what influences decisions based on personality type. The goal was twofold: to help people understand themselves better based on their personality type and more importantly, how best to influence others when you have a handle on their personality type. The […]
This month’s Influencers from Around the World post comes to us from theother side of the world, from Australia’s only Cialdini Method Certified Trainer, Anthony McLean. Anthony heads up the Social Influence Consulting Group. I encourage you to connect with Anthony on Facebook, LinkedIn and/or Twitter. Brian, CMCT® influencepeople Helping You Learn to Hear “Yes”. 5 Tips for Influencing Business with Email […]
I became a fan of the television series Mad Men a few years ago during the show’s fourth season on AMC. Over the holidays, thanks to Netflix, I went back and watched the first three seasons so I could fill in lots of holes on different characters. The show revolves around a mysterious character who […]
In America there’s a debate raging and millions of people are lining up on opposite sides of the issue. The debate has to do with constitutional rights vs. public safety. You probably know I’m talking about the gun control issue that’s come to the forefront of national attention after the Sandy Hook tragedy last year. At the center of […]
This week Jane and I celebrate our 25th wedding anniversary. On March 12, 1988, we exchanged vows before friends, family and God in the Waynesburg Presbyterian Church. I have to say, it doesn’t seem like 25 years ago! A funny thing happened on the way to the alter; Jane tricked me into marrying her … […]
654 Berkeley Place North
Westerville, OH 43081
614.313.1663
