Entries by Brian Ahearn, CMCT®

Why Facebook Doesn’t Change Anyone’s Opinion

Facebook is useless when it comes go changing people’s opinions. I’m sure many people will disagree with me but I firmly believe that’s the case. My belief comes from personal observation and science. My personal observation is this – I’ve yet to see people go back and forth on Facebook about any issue where one […]

How Are You Doing? It’s Relative.

  Not too long ago I got a medical bill and was shocked by how large it was. As I thought about paying it I had the feeling many of you might have had in the past – it seems like I can never get ahead. Sleeping on it didn’t help because it was top […]

When a Sale isn’t a Sale

  Do you enjoy getting a good deal? I know I do and so do most consumers. The reality is, very seldom do we know if we’re getting a good deal because “the deal” is always relative. For example, a $300 smart phone is a good deal when you realize the normal price is $600. […]

5 Reasons Why Starbucks is so Persuasive

What better place to write this post than sitting in Starbucks on a beautiful spring day. The smooth jazz is playing as the barista and others hustle behind the counter helping a diverse group of people who pop in and out for their daily fix. Of course, there’s also the smell of roasted coffee beans […]

It Could Never Happen Today or Could It?

  I got a strange birthday present this year from my daughter Abigail; a book called Hitler Youth by Susan Campbell Bartoletti. Abigail has been fascinated by what took place around World War II, particularly the Holocaust, so couple that with her youth pastor recommending the book along with my interest in psychology, and that’s […]

Parenting and the Garden of Eden

  Our daughter Abigail is just finishing her junior year of high school. It’s hard to believe before the year is over she’ll be 18 years old, officially an adult in the eyes of the law. I still remember looking at her in her crib thinking, “I can’t believe she’s been with us 100 days […]

2 Simple Keys to Building Great Relationships

Why does engaging reciprocity help relationships? When you do something for another person, they usually appreciate the effort, and in the midst of that, they experience good feelings towards you. Those good feelings are a result of endorphins kicking in, and their thoughts about you are positive. A word of caution – don’t do things […]

This Post Might Just Save Your Life!

  This blog post might just save your life! Well, not exactly. Truthfully, not even close. But you might be a little wiser for having read it, so I hope you’ll stay with me for a moment and continue reading. You might be wondering why I went with such a sensationalized title. You could say […]

How is Cool Influenced?

  I read an article questioning whether or not Apple had lost, or is losing, its cool. Why should Apple be any less cool than it was several years ago? After all, it’s the most valuable company in the world at the moment. Is it because Steve Jobs and his dynamic, rebel personality are gone? […]