Entries by Brian Ahearn, CMCT®

Social Proof in Social Media

  Not long ago, as I scanned through my social media sites one morning, I came across a blog post where someone shared six reasons why they decided to give up alcohol. Curiosity got the best of me so I clicked on the link to find out why the author made that choice. All of […]

5 Tips for Persuasive Presentations

In June, I had the pleasure of giving a keynote presentation to about 200 members of HRACO (Human Resources of Central Ohio). It went really well and the best thing I can say is I persuaded many people to try some of the influence tips I shared. Often people ask me what I do to […]

If the Pot was Boiling Would You Even Notice?

  There’s an old tale that says if a frog is placed in a pot of boiling water it would immediately jump out but if it’s placed in a pot with room temperature water that’s slowly turned up it won’t perceive the difference and can be boiled alive. I don’t know if the story is […]

Giver, Taker or Matcher – Which are You?

  Do you look to help others? If you do, then the next question is, why? I just finished an excellent book, Give and Take, by Adam Grant. He explores the principle of reciprocity but from a slightly different angle than I typically do. Reciprocity is the psychological principle that tells us people feel obligated […]

Why Facebook Doesn’t Change Anyone’s Opinion

Facebook is useless when it comes go changing people’s opinions. I’m sure many people will disagree with me but I firmly believe that’s the case. My belief comes from personal observation and science. My personal observation is this – I’ve yet to see people go back and forth on Facebook about any issue where one […]

How Are You Doing? It’s Relative.

  Not too long ago I got a medical bill and was shocked by how large it was. As I thought about paying it I had the feeling many of you might have had in the past – it seems like I can never get ahead. Sleeping on it didn’t help because it was top […]

When a Sale isn’t a Sale

  Do you enjoy getting a good deal? I know I do and so do most consumers. The reality is, very seldom do we know if we’re getting a good deal because “the deal” is always relative. For example, a $300 smart phone is a good deal when you realize the normal price is $600. […]

5 Reasons Why Starbucks is so Persuasive

What better place to write this post than sitting in Starbucks on a beautiful spring day. The smooth jazz is playing as the barista and others hustle behind the counter helping a diverse group of people who pop in and out for their daily fix. Of course, there’s also the smell of roasted coffee beans […]

It Could Never Happen Today or Could It?

  I got a strange birthday present this year from my daughter Abigail; a book called Hitler Youth by Susan Campbell Bartoletti. Abigail has been fascinated by what took place around World War II, particularly the Holocaust, so couple that with her youth pastor recommending the book along with my interest in psychology, and that’s […]