Entries by Brian Ahearn, CMCT®

5 Reasons Why Starbucks is so Persuasive

What better place to write this post than sitting in Starbucks on a beautiful spring day. The smooth jazz is playing as the barista and others hustle behind the counter helping a diverse group of people who pop in and out for their daily fix. Of course, there’s also the smell of roasted coffee beans […]

It Could Never Happen Today or Could It?

  I got a strange birthday present this year from my daughter Abigail; a book called Hitler Youth by Susan Campbell Bartoletti. Abigail has been fascinated by what took place around World War II, particularly the Holocaust, so couple that with her youth pastor recommending the book along with my interest in psychology, and that’s […]

Parenting and the Garden of Eden

  Our daughter Abigail is just finishing her junior year of high school. It’s hard to believe before the year is over she’ll be 18 years old, officially an adult in the eyes of the law. I still remember looking at her in her crib thinking, “I can’t believe she’s been with us 100 days […]

2 Simple Keys to Building Great Relationships

Why does engaging reciprocity help relationships? When you do something for another person, they usually appreciate the effort, and in the midst of that, they experience good feelings towards you. Those good feelings are a result of endorphins kicking in, and their thoughts about you are positive. A word of caution – don’t do things […]

This Post Might Just Save Your Life!

  This blog post might just save your life! Well, not exactly. Truthfully, not even close. But you might be a little wiser for having read it, so I hope you’ll stay with me for a moment and continue reading. You might be wondering why I went with such a sensationalized title. You could say […]

How is Cool Influenced?

  I read an article questioning whether or not Apple had lost, or is losing, its cool. Why should Apple be any less cool than it was several years ago? After all, it’s the most valuable company in the world at the moment. Is it because Steve Jobs and his dynamic, rebel personality are gone? […]

A Scientifically Proven Way to Be Persuasive

The following is an excerpt from Yes! 50 Scientifically Proven Ways to Be Persuasive, co-authored by Robert Cialdini, Ph.D., Noah Goldstein, Ph.D., and Steve Martin. I wrote this several years ago, prior to becoming a certified trainer for Dr. Cialdini. I looked at what State Auto had to offer that was genuinely scarce, then honestly described […]

New Survey on Decision Making

Several years ago I asked readers to participate in a survey to give some insight into what influences decisions based on personality type. The goal was twofold: to help people understand themselves better based on their personality type and more importantly, how best to influence others when you have a handle on their personality type. The […]

Influencers from Around the World – 5 Tips for Influencing Business with Email

This month’s Influencers from Around the World post comes to us from theother side of the world, from Australia’s only Cialdini Method Certified Trainer, Anthony McLean. Anthony heads up the Social Influence Consulting Group. I encourage you to connect with Anthony on Facebook, LinkedIn and/or Twitter. Brian, CMCT® influencepeople  Helping You Learn to Hear “Yes”.   5 Tips for Influencing Business with Email […]