Entries by Brian Ahearn, CMCT®

LinkedIn Endorsements: Reliable or BS?

  If you’re on LinkedIn then no doubt you’re familiar with the relatively new feature where you can endorse someone for his or her skills and expertise. This feature is akin to Facebook’s “Like” option. Not too long ago I connected with someone on LinkedIn who I’d previously had no interaction with whatsoever. The person […]

Persuasion isn’t One of the Seven Dirty Words

The late comedian George Carlin had a hilarious routine about the seven dirty words you couldn’t say on television. I won’t repeat the seven words, but I will say this; persuasion wasn’t one of those words! Having shared that, I realize some people link persuasion to sales and therefore have a negative reaction to it. […]

Influencers from Around the World – Child-Like Influence

It’s always a treat to hear from Australia’s only Cialdini Method Certified Trainer® Anthony McLean. Anthony is the founder of the Social Influence Consulting Group. I follow him on several social media sites (Facebook, LinkedIn and Twitter) and can tell you he’s doing outstanding work! If you’re a parent you’ll really appreciate this week’s post. […]

What Would You Do?

  At the last supper the apostle Peter said to Jesus, “Even if all fall away on account of you, I never will.” Jesus told him, “I tell you the truth. This very night, before the rooster crows, you will disown me three times.” Peter protested, “Even if I have to die with you, I […]

Keys to Persuading Thinker Personalities

Here comes your biggest challenge thus far; trying to persuade one of the smartest people to ever walk the planet – Albert Einstein! Talk about intimidating; he’ll see through every psychological ploy you toss at him. If you were going to ask Einstein for something, how would you persuade him to say “Yes?” In our final week we’ll consider […]

Keys to Persuading Amiable Personalities

How would you like to meet Sandra Bullock? She always plays characters that are so nice and now she’s going to be nice to you. Imagine for a moment you have a big favor you want to ask her. How will you persuade her to say “Yes?” This week we’ll take a look at how best […]

Keys to Persuading Expressive Personalities

You are one lucky person because you just got another big break! This week you’re meeting Oprah Winfrey! You’ve been given 15 minutes to talk with one of the few people who can make or break your career just my mentioning your name. How will you influence Oprah to give you that positive mention or perhaps […]

Keys to Persuading Pragmatic Personalities

Here it is, your big break – you have a meeting with the Donald! That’s right, Donald Trump has agreed to give you 15 minutes to pitch your idea. How will you go about persuading him to get a yes answer? This week we’ll take a look at how best to persuade someone who is a […]