Entries by Brian Ahearn, CMCT®

Keys to Persuading Thinker Personalities

Here comes your biggest challenge thus far; trying to persuade one of the smartest people to ever walk the planet – Albert Einstein! Talk about intimidating; he’ll see through every psychological ploy you toss at him. If you were going to ask Einstein for something, how would you persuade him to say “Yes?” In our final week we’ll consider […]

Keys to Persuading Amiable Personalities

How would you like to meet Sandra Bullock? She always plays characters that are so nice and now she’s going to be nice to you. Imagine for a moment you have a big favor you want to ask her. How will you persuade her to say “Yes?” This week we’ll take a look at how best […]

Keys to Persuading Expressive Personalities

You are one lucky person because you just got another big break! This week you’re meeting Oprah Winfrey! You’ve been given 15 minutes to talk with one of the few people who can make or break your career just my mentioning your name. How will you influence Oprah to give you that positive mention or perhaps […]

Keys to Persuading Pragmatic Personalities

Here it is, your big break – you have a meeting with the Donald! That’s right, Donald Trump has agreed to give you 15 minutes to pitch your idea. How will you go about persuading him to get a yes answer? This week we’ll take a look at how best to persuade someone who is a […]

DISCover Keys to Persuading Different Personality Types

Should you try to persuade different personality types with different principles of influence? Several years ago I conducted a survey on that topic and the results seemed to indicate there were certain principles of influence that were more effective with particular personality types. My original survey contained a mixture of business and personal questions, which […]

Influencers from Around the World – The Crazy Effect

This month’s Influencers from Around the World post comes from Yago De Marta. Yago has been a guest blogger at Influence PEOPLE since I started this series. Originally from Spain, Yago now spends most of his time in Latin America working with clients to help them speak more fluently and persuasively. To learn more about Yago […]

Social Proof in Social Media

  Not long ago, as I scanned through my social media sites one morning, I came across a blog post where someone shared six reasons why they decided to give up alcohol. Curiosity got the best of me so I clicked on the link to find out why the author made that choice. All of […]

5 Tips for Persuasive Presentations

In June, I had the pleasure of giving a keynote presentation to about 200 members of HRACO (Human Resources of Central Ohio). It went really well and the best thing I can say is I persuaded many people to try some of the influence tips I shared. Often people ask me what I do to […]