Entries by Brian Ahearn, CMCT®

Hey, it’s The ASSMAN!

I love Seinfeld. It’s like Bugs Bunny, it doesn’t matter how many times I watch the show, it is always funny, and I catch little bits of humor I missed before. One of my favorite episodes is “The Fusilli Jerry.” In that episode a subplot takes place when Kramer accidentally gets the personalized license plates […]

A Good Way to Spend a day in November

  This month’s guest post comes from South Korea’s Hoh Kim. I met Hoh in early 2008 when we went through the Cialdini Method Certified Trainer® training week together. In addition to his CMCT® Hoh also has his masters in communication from Marquette University. Find out more about Hoh by visiting his website, TheLab h, and his blog, Cool […]

They’re Among Our First Words

  If you’ve raised kids then you’ll surely remember the first words spoken by your children. For many the first word was “mama” or “papa.” I’ll bet a couple of words that followed rather quickly were “no” and “mine.” The picture is clear – your cute, cuddly, loving child gives you a defiant stare one […]

LinkedIn Endorsements: Reliable or BS?

  If you’re on LinkedIn then no doubt you’re familiar with the relatively new feature where you can endorse someone for his or her skills and expertise. This feature is akin to Facebook’s “Like” option. Not too long ago I connected with someone on LinkedIn who I’d previously had no interaction with whatsoever. The person […]

Persuasion isn’t One of the Seven Dirty Words

The late comedian George Carlin had a hilarious routine about the seven dirty words you couldn’t say on television. I won’t repeat the seven words, but I will say this; persuasion wasn’t one of those words! Having shared that, I realize some people link persuasion to sales and therefore have a negative reaction to it. […]

Influencers from Around the World – Child-Like Influence

It’s always a treat to hear from Australia’s only Cialdini Method Certified Trainer® Anthony McLean. Anthony is the founder of the Social Influence Consulting Group. I follow him on several social media sites (Facebook, LinkedIn and Twitter) and can tell you he’s doing outstanding work! If you’re a parent you’ll really appreciate this week’s post. […]

What Would You Do?

  At the last supper the apostle Peter said to Jesus, “Even if all fall away on account of you, I never will.” Jesus told him, “I tell you the truth. This very night, before the rooster crows, you will disown me three times.” Peter protested, “Even if I have to die with you, I […]

Keys to Persuading Thinker Personalities

Here comes your biggest challenge thus far; trying to persuade one of the smartest people to ever walk the planet – Albert Einstein! Talk about intimidating; he’ll see through every psychological ploy you toss at him. If you were going to ask Einstein for something, how would you persuade him to say “Yes?” In our final week we’ll consider […]

Keys to Persuading Amiable Personalities

How would you like to meet Sandra Bullock? She always plays characters that are so nice and now she’s going to be nice to you. Imagine for a moment you have a big favor you want to ask her. How will you persuade her to say “Yes?” This week we’ll take a look at how best […]