Entries by Brian Ahearn, CMCT®

The Money – Happiness Link

It’s said that making more money won’t make you happier. We find it hard to believe that winning the lottery wouldn’t make us happier because we could fulfill all of our dreams – the big house, luxury car, exotic vacations, cool “toys,” etc. But then we hear the stories of lottery winners going bankrupt and […]

Justification and Fanatical Fans

The college football season is now behind us and the last national champion of the BCS (Bowl Championship Series) era has been crowned. Congratulations to the Florida State Seminoles. While the BCS format was better than relying on multiple human polls (AP, UPI, coaches, etc.) each crowning it’s own national champion, the BCS was not […]

Does a Rising Tide Lift All Boats?

People are fond of analogies that help them visualize concepts that can be difficult to grasp. Steve Jobs used an analogy when he said, “Computers are like a bicycle for our minds.” Another common analogy is describing the human brain as a computer. One analogy that’s kicked around quite a bit in politics is, “A […]

PAVE the Way to Success in 2014

If you’re like many people then you’ll be making New Year’s resolutions and if you’re like most you’ll be breaking those same resolutions within a day or two. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than one in ten do so. That’s […]

Mastering the Art of Human Relationships

“Before I learned the art, a punch was just a punch, and a kick, just a kick. After I learned the art, a punch was no longer a punch, a kick, no longer a kick. Now that I understand the art, a punch is just a punch and a kick is just a kick.” – […]

The Importance of “Thank You”

Several weeks ago I wrote a blog post on the correct ways to respond to “Thanks.” Much to my surprise and delight it struck a chord with readers. As I was watching television after a Sunday of football, a 60 Minutes piece caught my attention so I decided to write about the importance of saying, “Thank you.” […]

Persuasion Advice from the Wizard of Oz

Sometimes it feels good to revisit our childhood. I had that experience the day after Thanksgiving as I watched “The Wizard of Oz” again. I did so because I enjoy the movie and the memories it brings back. I also felt like I might learn something from the great and powerful Oz. I wasn’t disappointed! Dorothy […]

High or Low? Comparing Makes it So!

William Shakespeare penned this famous line in Hamlet, “There is nothing either good or bad, but thinking makes it so.” Two people can experience the very same thing and one person views it as good while another person sees it as bad. This happens because when we make judgments about good and bad we’re making […]

Correct Ways to Respond to “Thanks!”

I thought it only fitting to share some ideas about the right ways to respond to “Thanks,” seeing as this week Americans will be celebrating Thanksgiving. A theme I repeat during the Principles of Persuasion workshop is this – small changes can make big differences. How you respond to “thank you” seems like a small thing but it […]

The Overwhelmed Brain – An Interview

Earlier this month I was the podcast guest on The Overwhelmed Brain: The Journey to a Stress-Free Life. The site was recently started by Paul Colaianni. Paul and I have been connected through social media for several years. Paul’s fascination with psychology, self-help and his own personal journey led him to start The Overwhelmed Brain. […]