Entries by Brian Ahearn, CMCT®

Thinking Is Some Of The Hardest Work There Is

Henry Ford, founder of the Ford Motor Company, once said, “Thinking is some of the hardest work there is, which is probably why so few people engage in it.” Thinking may not be like manual labor but for those of you who engage in deep thought you know it’s tiring! But why is that the […]

What If You Hate Someone You Work With?

Several years ago, I was invited to speak to a couple dozen psychology students at The Ohio State University. They were working on their MBAs so as you might imagine it was a group of very bright young people. No doubt they had far more insight into psychology than I possessed but I did have […]

Ancient Survival and Modern Day Complexities

The more I teach others about persuasion, the more clearly I see the principles of influence as a survival tool. Not only did they help our ancestors live day to day, but they also help us deal with the complexities of life in this information-overloaded society in which we live. Let’s consider the principles in […]

Persuading Einstein and Members of AARP

I just finished Einstein: His Life and Universe by Walter Issacson. Excellent book! Issacson also wrote another very interesting biography I read a few years ago, Steve Jobs. His book on Einstein was so well written and portrayed Einstein in such a way that I was sad at the end to read about his death because I felt […]

Restricted Freedom and Persuading Others

Recently on a flight home from a training session I did what I normally do on a Southwest flight – I grabbed the first available aisle seat upon boarding. After I settled in, the flight attendant asked if I wanted to move back a row. She was in the emergency row and reminded me I could not recline my […]

Using Scarcity with Qualified Prospects

Last month I hosted a webinar on the principle of scarcity for the Cialdini “Influence” Series. During the 30-minute webinar I introduced participants to the ethical application of scarcity when it comes to managing salespeople and increasing sales. If you’ve followed this blog for any length of time then you know scarcity is the principle of influence which alerts us to the […]

Many Milestones and Reasons to Celebrate

This past year has held a lot of milestones for me and for my family and so does the coming month. In March 2013, Jane and I celebrated our 25th wedding anniversary. We followed that up in December with our daughter Abigail’s 18th birthday. I turned 50 a few weeks ago and Jane will reach […]

Influencers from Around the World – Hardwired Humans

This month our Influencers from Around the World guest post comes from Anthony McLean, Australia’s one and only Cialdini Method Certified Trainer (CMCT®). We owe Anthony special thanks for taking time to share with us because his busy schedule last month included a trip to the States to meet with Dr. Cialdini. I know you’ll […]