Last month I hosted a webinar on the principle of scarcity for the Cialdini “Influence” Series. During the 30-minute webinar I introduced participants to the ethical application of scarcity when it comes to managing salespeople and increasing sales. If you’ve followed this blog for any length of time then you know scarcity is the principle of influence which alerts us to the […]
This past year has held a lot of milestones for me and for my family and so does the coming month. In March 2013, Jane and I celebrated our 25th wedding anniversary. We followed that up in December with our daughter Abigail’s 18th birthday. I turned 50 a few weeks ago and Jane will reach […]
This month our Influencers from Around the World guest post comes from Anthony McLean, Australia’s one and only Cialdini Method Certified Trainer (CMCT®). We owe Anthony special thanks for taking time to share with us because his busy schedule last month included a trip to the States to meet with Dr. Cialdini. I know you’ll […]
This week (April 1), I crossed the half-century mark of life. It doesn’t seem possible because some memories from long ago – growing up, high school, college, dating Jane – are so vivid. And that includes being at my dad’s 50th birthday party! As I pause and reflect, I’m thankful and hopeful. I’m thankful for the life I’ve led […]
I have some persuasive advice for you – Bite your lip and stay silent for a while. Normally when I talk about persuasion I offer up ways to proactively connect on the six principles of influence. But sometimes silence is golden because quite often less is more. Allow me to ask you a few questions […]
I’ve observed something in the last few years that I think has helped me become a much more persuasive individual and I’d like to share it with you. It’s something simple that you can do if you’re willing to commit an extra 10 seconds every now and then when you’re communicating with others. Here it […]
I recently watched a very interesting interview with Charles Duhigg, the author of The Power of Habit. I read the book several years ago and was fascinated by the subject matter and scientific research Duhigg shared throughout the book. Watching his interview renewed my interest in the subject and started me thinking about how habits […]
One of the biggest reasons salespeople fail to make the sale is simply because they don’t ask for it. It’s easy to tell someone all about your company, product or service. After all, a good salesperson will know about these things backwards and forwards. However, asking for the sale (a.k.a. “closing the sale”) can be […]
(updated 8/26/21) I’m sure to spice up your home you have pictures scattered throughout different rooms. We usually display pictures that speak to us or make us feel good in some way. Those who are into art are very aware that the frame a picture sits in can make a huge difference. The right frame can really help a picture […]
I owe Albert Mehrabian, Ph.D., an apology. I suspect a lot of other people do as well. Dr. Mehrabian is a Professor Emeritus of Psychology at the University of California, Los Angeles (UCLA). He garnered widespread attention for his research in the area of non-verbal communication in the 1960s. If you’re in business then it’s very likely you’ve been exposed to his […]
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