Persuasion is all about moving people to action. Aristotle defined it as “the art of getting someone to do something they would not ordinarily do if you didn’t ask.” The bottom line when it comes to persuasion is getting someone to do something. How we communicate can make all the difference between a “Yes” or […]
A friend shared a Rolling Stones article on Facebook not long ago by the former lead singer of KISS, Gene Simmons. The article was titled, Rock is Finally Dead. It was Murdered. In one section Simmons laments, “Where’s the next Bob Dylan? Where’s the next Beatles? Where are the songwriters? Where are the creators?” He goes on to […]
“You only love me because you make yourself think good thoughts about me,” Jane said one day while in a blue mood. I don’t recall everything surrounding that particular conversation but I never forgot her statement. I replied, “Is that so bad?” We all experience love differently. We meet someone and “fall in love” but for […]
This month our Influencers from Around the World guest post comes from someone who is familiar to long-time readers of Influence PEOPLE – Anthony McLean. Anthony is Australia’s one and only Cialdini Method Certified Trainer (CMCT®). He heads up the Social Consulting Group where he teaches people about the principles of influence. I encourage you to reach out […]
I’ve traveled a lot this year and have a lot more trips coming up. If my travel schedule plays out, I’ll have been on the road half of the weeks this year and spent at least 50 nights in hotels. Think about that – 10 weeks away from my family! Some days have entailed hitting […]
This summer was a whirlwind! After an unusually heavy amount of travel in the first half of the year. I was looking forward to no airports or hotels until I began making the rounds for fall sales training. All of that changed when I made it known to the head of State Auto’s claims division […]
When I work with students in the Principles of Persuasion workshop we talk about three kinds of persuasion practitioners: bunglers, smugglers and detectives. Here’s a quick synopsis of each: Detectives are folks who understand the principles of influence and look for genuine opportunities to use them in order to create a win for themselves as well […]
This month our Influencers from Around the World post comes from Marco Germani by way of Italy. Marco has been a guest writer for Influence PEOPLE from the start. He combines great knowledge (he wrote a book about persuasion in Italian) with real world experience (he travels the world selling wine). This month’s post is excellent […]
I read an article not too long ago that a friend passed along and felt compelled to share my thoughts about it. The article appeared in Forbes.com and was titled “Why Public Speakers Need To Copy James Bond.” That’s a compelling title for Bond fans and speakers alike – of which I’m both – so […]
About a month ago, Jane, Abigail and I enjoyed a long weekend in Boston. Boston has been one of my favorite cities ever since I ran the Boston Marathon in 2004 and 2005. If you’ve never been there, I highly encourage you to go! The mixture of old and new architecture, interesting pubs and restaurants, […]
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