Entries by Brian Ahearn, CMCT®

No Pain, No Gain – A Sports and Persuasion Motivator

It’s almost August and football season is right around the corner. All across the country football coaches from Pee Wee leagues up through the NFL are exhorting players to push themselves to be the best they can be. Many will go through grueling workouts; some enduring “two-a-days” and a familiar cry from coaches will be […]

Every Human Society Teaches Its People This

Marcel Mauss, the late French Sociologist, wrote a book called The Gift. He asserted that gifts are never truly free because reciprocity dictates that people return the favor by doing something for the gift giver. He went so far as to say every human society raises its people in the way of reciprocity. I’m on the Westerville […]

The Messenger Can Make All the Difference

Sometimes it’s not what you say but how you say it that can make all the difference. And sometimes it’s not what is said but who said it that makes all the difference. I bet most of you would agree that our children are vitally important to our future. After all, at some point each […]

Competition is a Big Driver in Persuasion

Have ever you found yourself driving down the road, lost in thought or just enjoying some music, keeping a safe distance between you and the next car when all of a sudden someone comes barreling up the lane next to you and obviously wants to get over? When that happens, do you sometimes find yourself […]

The Most Valuable Real Estate

Living in Central Ohio, golf isn’t the first sport you think of, but thanks to legends like Jack Nicklaus, aka the “Golden Bear,” our courses are hidden gems scattered around Columbus and its suburbs. As I reminisced at the Memorial Golf Tournament this year, a thought struck me—sometimes, the game’s outcome isn’t about the physical […]

Setting the Stage for the Up Front Close

If you’re in sales, you can probably relate to the following scenario. You met with a prospective client and immediately had great rapport, which opened the door for you to compete for their business. You gathered the necessary information and provided them a better deal than they currently had. They asked for time to think […]

A Question is Like a Flashlight

A former coworker and good friend Nancy Edwards shared an article from Southwest’s Spirit Magazine titled “Chasing Beautiful Questions.” In the article I came across a quote from Steve Quatrano of the Right Question Institute: “A question is like a flashlight that we shine into the darkness, allowing us to move forward into the unknown […]

Thinking Is Some Of The Hardest Work There Is

Henry Ford, founder of the Ford Motor Company, once said, “Thinking is some of the hardest work there is, which is probably why so few people engage in it.” Thinking may not be like manual labor but for those of you who engage in deep thought you know it’s tiring! But why is that the […]

What If You Hate Someone You Work With?

Several years ago, I was invited to speak to a couple dozen psychology students at The Ohio State University. They were working on their MBAs so as you might imagine it was a group of very bright young people. No doubt they had far more insight into psychology than I possessed but I did have […]