Entries by Brian Ahearn, CMCT®

Don’t Ask, Don’t Sell

One of the biggest reasons salespeople fail to make the sale is simply because they don’t ask for it. It’s easy to tell someone all about your company, product or service. After all, a good salesperson will know about these things backwards and forwards. However, asking for the sale (a.k.a. “closing the sale”) can be […]

The Ticket is How Much?

(updated 8/26/21) I’m sure to spice up your home you have pictures scattered throughout different rooms. We usually display pictures that speak to us or make us feel good in some way. Those who are into art are very aware that the frame a picture sits in can make a huge difference. The right frame can really help a picture […]

I’m Sorry Dr. Mehrabian

I owe Albert Mehrabian, Ph.D., an apology. I suspect a lot of other people do as well. Dr. Mehrabian is a Professor Emeritus of Psychology at the University of California, Los Angeles (UCLA). He garnered widespread attention for his research in the area of non-verbal communication in the 1960s. If you’re in business then it’s very likely you’ve been exposed to his […]

Influencers from Around the World – Three Keys to Consider when Negotiating with the Chinese

Marco Germani has been guest writing for Influence PEOPLE for four years. He’s written his own book on persuasion and applies the principles of influence daily as he travels the world selling wine. I encourage you to reach out to Marco on Facebook and LinkedIn. Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE  Helping You Learn to […]

The Cialdini “Influence” Series is Coming Soon!

Are you interested in learning more about the science of influence directly from the experts? You’re in luck! Beginning February 13, a seven-part online series begins where you’ll hear from individuals who’ve been personally trained by Robert Cialdini, Ph.D. Dr. Cialdini is recognized as the world’s leading expert on influence and persuasion. His book Influence […]

The Importance of Congruent Messages When Persuading

I had in interesting Facebook exchange not long ago. Someone posted a picture of an attractive young woman wearing a t-shirt that had the following message on the front, “To be old and wise you must first be young and stupid.” To be honest I didn’t pay attention to the rest of the post, which […]

The Money – Happiness Link

It’s said that making more money won’t make you happier. We find it hard to believe that winning the lottery wouldn’t make us happier because we could fulfill all of our dreams – the big house, luxury car, exotic vacations, cool “toys,” etc. But then we hear the stories of lottery winners going bankrupt and […]

Justification and Fanatical Fans

The college football season is now behind us and the last national champion of the BCS (Bowl Championship Series) era has been crowned. Congratulations to the Florida State Seminoles. While the BCS format was better than relying on multiple human polls (AP, UPI, coaches, etc.) each crowning it’s own national champion, the BCS was not […]

Does a Rising Tide Lift All Boats?

People are fond of analogies that help them visualize concepts that can be difficult to grasp. Steve Jobs used an analogy when he said, “Computers are like a bicycle for our minds.” Another common analogy is describing the human brain as a computer. One analogy that’s kicked around quite a bit in politics is, “A […]