Entries by Brian Ahearn, CMCT®

Persuasion and All that Jazz

Last year I discovered the work of Ken Burns. If that name is familiar it might be because of the notoriety he gained in the early 1990s with his PBS documentaries The Civil War and Baseball. I watched both and was fascinated! In addition to those I’ve passed considerable hours on the treadmill watching his documentaries on The West, The Dustbowl, […]

The Best Way to Ensure We All Get Along

I’m a big social media user. I particularly enjoy Facebook because in my opinion it’s more personal than all of the other social media sites I use. I like that I can get to know people in a much more intimate way and that they can get to know me, too, because I’m the same […]

PAVE the Way to Success in 2015

If you’re like many people then you’ll be making New Year’s resolutions in a few days and if you’re like most of those same people you’ll be breaking your resolutions within a few days. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than […]

Some Similarities Mean More When it Comes to Persuasion

Imagine this scene on a busy street in New York City. Two guys are walking toward each other, and the following ensues: Guy 1: Hey man, I’m from New York! Are you? Guy 2: F%#@ you buddy. I’m from Brooklyn! Trying to connect with someone based on what you have in common—similarities—is an effective way […]

Beware the Lies, Damned Lies and Stats!

Facts, figures and statistics – we’re bombarded with them. We just came though another election and most of us were inundated with political ads. It’s amazing how two candidates can talk about the same facts in such different ways. Democrats touted lower unemployment and a rising stock market. Republicans debated the legitimacy of both claims […]

A Better America for Ferguson and All Americans

By now everyone in the nation and most people around the world have heard about Ferguson, Mo. The death of Michael Brown and the grand jury decision not to indict officer Darren Wilson touched off protests that quickly turned into violent riots. Whether or not officer Wilson was justified in shooting Michael Brown, one thing […]

Customer Service Done Wrong, Then Right

As amazing as it is to me and to my wife, Jane, our little girl Abigail started college this year. In preparation for the big event we did what many parents do – we took her out to buy a new laptop. Despite my love for Apple products Abigail didn’t want a MacBook so we […]