Entries by Brian Ahearn, CMCT®

The Psychology of the Sales Cycle – Initial Meeting

Congratulations! Your prospecting efforts have paid off and you’ve set up your first meeting with the prospective client. Now comes the fun part because you’re going to start building relationships, selling and enjoying success. First impressions matter and your initial contact will determine whether or not you go any further for several reasons: Judging the book by its […]

The Psychology of the Sales Cycle – Prospecting

Dictionary.com defines a prospect as “a potential or likely customer.” By extension, prospecting is the act of searching for potential or likely customers in hopes of setting up an initial meeting. How salespeople go about prospecting varies by industry, product or service, and personality. Here are just a few ways in which salespeople tackle prospecting: Cold calls – […]

The Psychology of the Sales Cycle – Overview

Selling, like most endeavors you want to succeed at in life, requires a disciplined process, sharp skills, and good planning. Just as there are specific sales skills that need to be honed through continuous learning and practice there are parts of the sales cycle that require attention and planning. Sharpening your sales skills and refining […]

Persuasion and All that Jazz

Last year I discovered the work of Ken Burns. If that name is familiar it might be because of the notoriety he gained in the early 1990s with his PBS documentaries The Civil War and Baseball. I watched both and was fascinated! In addition to those I’ve passed considerable hours on the treadmill watching his documentaries on The West, The Dustbowl, […]

The Best Way to Ensure We All Get Along

I’m a big social media user. I particularly enjoy Facebook because in my opinion it’s more personal than all of the other social media sites I use. I like that I can get to know people in a much more intimate way and that they can get to know me, too, because I’m the same […]

PAVE the Way to Success in 2015

If you’re like many people then you’ll be making New Year’s resolutions in a few days and if you’re like most of those same people you’ll be breaking your resolutions within a few days. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than […]

Some Similarities Mean More When it Comes to Persuasion

Imagine this scene on a busy street in New York City. Two guys are walking toward each other, and the following ensues: Guy 1: Hey man, I’m from New York! Are you? Guy 2: F%#@ you buddy. I’m from Brooklyn! Trying to connect with someone based on what you have in common—similarities—is an effective way […]