Entries by Brian Ahearn, CMCT®

Changes Coming to Influence PEOPLE

I decided to have an extra post this week to let you know about a few things to keep an eye out for on Influence PEOPLE this year. I hope you’ll find them interesting ways to continue learning about ethical influence. First is something that’s not entirely new but will be presented in a different […]

The Upside and Downside of Fixed-Action Patterns

I’ve been having a hard time with something lately — brushing my teeth. Some of you are thinking that’s gross but don’t worry, I brush several times a day and floss too. I guess my problem is really with the toothpaste container. Jane bought Colgate Total, fine toothpaste by the way, but it comes in […]

People Buy Based on Emotion and Justify with Logic

In sales it’s common to hear, “People buy based on emotion then justify after the fact with logic.” If you’re in sales that’s not a newsflash but it’s worth exploring little more because the implications go beyond sales when it comes to your ability to influence people. Feelings are incredibly powerful and no matter how […]

Will You Be Making New Year’s Resolutions?

Will you be making New Year’s resolutions in a few days? If so, then you’ll want to read on IF you want to have a realistic shot at making those resolutions stick. I blogged about this last year, but with so many new readers and so many people making New Year’s resolutions I thought it […]

Personality Types and Persuasion Approaches

In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online […]

Parenting Made Easier with Influence

Today, December 6, is our daughter Abigail’s 15th birthday. I can still remember looking at her in the crib thinking, “I can’t believe she’s been with us a hundred days.” Wow, does time fly! In just over three years she’ll be heading off to college and no matter where you are in the world you […]

The Joy of Winning vs. The Pain of Losing

A few days before the big weekend of turkey and football, I saw the following quote on ESPN.com regarding the Iron Bowl—the intense Alabama–Auburn rivalry: “The fear of losing the game is worse than the joy of winning and participating.” That statement came from David Housel, retired athletic director at Auburn, and it was repeated […]

A Thanksgiving Message to People I’m Thankful For

In a few days most Americans will be celebrating Thanksgiving. There will be turkey, mashed potatoes, pumpkin pie and lots more food to go along with a day of family and football. It’s the day we pause to give thanks for all the blessings in our lives. Rather than write a regular article I want […]