This month’s Influencers from Around the World article is from Yago de Marta. If you’ve been a reader of Influence PEOPLE for any length of time then you’ve no doubt read some articles by Yago. I think you’ll find his perspective on influence and death intriguing. I encourage you to check out his website and […]
A few weeks ago a friend, Paul Hebert, tweeted me to get my opinion on what Robert Cialdini might say about an article from The Consumerist titled “Study: Putting Celebrities in TV Ads only Makes them Worse.” Some of the ads featuring celebrities that scored worst included: Tiger Woods “Did You Learn Anything” (Nike) Lance Armstrong’s “No Emoticons” […]
If you have a teenager, or have raised one, then no doubt you’re familiar with the phrase, “I know!” It seems like no matter what you say the response is almost always the same, “I know!” You might say, “Clean your room,” and it’s met with, “I know!” Or how about this, “You need to […]
I decided to have an extra post this week to let you know about a few things to keep an eye out for on Influence PEOPLE this year. I hope you’ll find them interesting ways to continue learning about ethical influence. First is something that’s not entirely new but will be presented in a different […]
I’ve been having a hard time with something lately — brushing my teeth. Some of you are thinking that’s gross but don’t worry, I brush several times a day and floss too. I guess my problem is really with the toothpaste container. Jane bought Colgate Total, fine toothpaste by the way, but it comes in […]
In sales it’s common to hear, “People buy based on emotion then justify after the fact with logic.” If you’re in sales that’s not a newsflash but it’s worth exploring little more because the implications go beyond sales when it comes to your ability to influence people. Feelings are incredibly powerful and no matter how […]
To start the New Year the Influencers from Around the World post is from my Italian friend Marco Germani. I had the pleasure of talking to AND seeing Marco the day after Christmas. I didn’t go to Rome, instead we used our iPhones. I also got to “meet” his wife Monika and their six month […]
Will you be making New Year’s resolutions in a few days? If so, then you’ll want to read on IF you want to have a realistic shot at making those resolutions stick. I blogged about this last year, but with so many new readers and so many people making New Year’s resolutions I thought it […]
In May I wrote an article on what I thought were the best ways to persuade people when you had a handle on their personality type. I came to find out there were no studies on influence approaches and personality types so I decided to conduct my own research in the form of an online […]
This month’s article is from Hoh Kim. I met Hoh in January 2008 when we went through the certification process with Dr. Cialdini. Hoh is an extremely intelligent person. That combined with the fact that he studied and worked in America for many years gives him a great perspective to compare different principles of influence […]
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