Sometimes the most expensive gift of all is free. That’s right, sometimes a “free” gift cost you far more than it would have if you bought it. That’s part of the reason we’re so familiar with the saying, “There’s no such thing as a free lunch.” Let me illustrate with a story. In early February […]
We all know the name Bernie Madoff, perpetrator of the biggest Ponzi scheme ever in American business. It’s estimated that $36 billion was invested with Madoff’s firm and that upwards of $18 billion is still missing. A few weeks ago I was in Cleveland to speak at the local chapter of the Chartered Property Casualty […]
If you live in Columbus, Ohio then you know there was no bigger story than last week’s revelation that Ohio State football coach Jim Tressel admitted knowing about some rules infractions by his players nearly a year ago. If you don’t live in Columbus it’s still likely you’ve heard the story or read about it […]
This month’s Influencers from Around the World article is from Cathrine Moestue. I introduced you to Cathrine last month along with Anthony McLean as new members of my Influencers from Around the World group. I know you’ll enjoy Cathrine’s exploration of reciprocity, especially those of you who are fans of The Godfather. I encourage you […]
I’m a big reader but that wasn’t always the case. In fact, as strange at this sounds, as a kid I hated reading and writing. I say it’s strange because now I write all the time and I read about a book a week. For me, part of a great weekend is spending time at […]
I’m very excited to introduce readers to a couple of new guest bloggers for the Influencers from Around the World series that’s featured on the first Monday of every month.Anthony McLean hails from “Down Under” and has the distinction of being Australia’s only Cialdini Method Certified Trainer (CMCT). His background is unique, having spent more […]
I read an interesting book at the beginning of the year, the Armchair Economist by Steven E. Landsburg. I picked it up because I enjoyed another book he wrote, More Sex is Safer Sex. I have to admit, there is something to be said for a title grabbing your attention, especially when it has sex […]
This month’s Influencers from Around the World article is from Yago de Marta. If you’ve been a reader of Influence PEOPLE for any length of time then you’ve no doubt read some articles by Yago. I think you’ll find his perspective on influence and death intriguing. I encourage you to check out his website and […]
A few weeks ago a friend, Paul Hebert, tweeted me to get my opinion on what Robert Cialdini might say about an article from The Consumerist titled “Study: Putting Celebrities in TV Ads only Makes them Worse.” Some of the ads featuring celebrities that scored worst included: Tiger Woods “Did You Learn Anything” (Nike) Lance Armstrong’s “No Emoticons” […]
If you have a teenager, or have raised one, then no doubt you’re familiar with the phrase, “I know!” It seems like no matter what you say the response is almost always the same, “I know!” You might say, “Clean your room,” and it’s met with, “I know!” Or how about this, “You need to […]
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