Entries by Brian Ahearn, CMCT®

Influence Tips for Running a Restaurant – Part 3

Welcome to the third part of this series, directed at those working in the restaurant industry. I believe that applying the principles of influence in an ethical manner can create a win-win-win scenario for restaurants, waitstaff, and customers alike. A couple of weeks ago, I wrote about a way for servers to increase their tips. […]

Consistency in American Politics

I know conventional wisdom says we should not talk about sex, religion or politics but I’m going to go against that wisdom this week to talk about something I observe in American politics that hurts all Americans. The genesis of this post is seeing yet another story about the political fight going on regarding America’s […]

Influence Tips for Running a Restaurant – Part 2

I started this series last week by mentioning all the traveling I’ve done during the first half of the year and how it has given me plenty of opportunities to observe how restaurants operate. Employing the psychology of persuasion can help customers enjoy the whole dining experience more, which, in turn, benefits the restaurant through […]

Influence Tips for Running a Restaurant – Part 1

Lots and lots of travel during the first half of the year! By the time it was over, I’d visited Baltimore, MD; Austin, TX; Nashville, TN; Chicago, IL; Greensboro, NC; Cincinnati, OH; State College, PA; Cleveland, OH; Milbank, SD; Des Moines, IA; Indianapolis, IN—and possibly a few other places I’ve forgotten. With all the travel […]

Decision Making and Rationality – Part 4

This is the final installment in the series on decision making. The information I’ve been discussing was derived from a survey I conducted over a month ago with readers. Question 8 on Survey A was: Your company is surviving in this economy but is looking for ways to save money. Inflation is 0% and the […]

Decision Making and Rationality – Part 3

For the past few weeks we’ve been looking at data from a survey I conducted with Influence PEOPLE readers. My goal in doing the survey was to understand how people make decisions. If you’d like to know more about the survey background click here. This week we’ll continue to explore some interesting things about how […]

Decision Making and Rationality – Part 2

Last week we started looking at data from a recent survey I conducted with readers. The goal of the survey was to analyze how people make decisions. To understand a little more of the survey background take a look at last week’s post. This week we’ll start to get into the meat of the survey […]

Decision Making and Rationality – Part 1

First let me say thanks to all of you who participated in my most recent survey. The results are in and I’ll be sharing the data and my interpretation of the data over the next four posts. I’m fascinated by the process people go through to make decisions and that’s what my survey was attempting […]