According to baseball folklore, in the aftermath of the Black Sox scandal in the 1919 World Series, a young fan supposedly said to Shoeless Joe Jackson, one of the most famous players of that era, “Say it ain’t so, Joe.” Unfortunately the boy’s hero had to admit it was true that he and several other […]
This month our Influencers from Around the World guest post comes all the way from Ireland courtesy of Sean Patrick. Sean owns his own sales training company, Sean Patrick Training, and writes a blog, Professional Persuader. We met through Facebook several years ago because of Dr. Cialdini and we’ve maintained regular contact ever since. I know you’ll enjoy […]
Jeremy Maclin might not be a familiar name to many of you but he’s certainly a rising star in the NFL and adored by the football fans in Philadelphia. In early August he was not in the Philadelphia Eagles’ training camp because he’d been battling an undisclosed illness. The story came to my attention in late […]
I was listening to the “Mike and Mike Show” on ESPN radio on the way to work one morning when I heard Mike Greenberg utter a familiar phrase for those of us in the sales arena, “Under-promise and over-deliver.” Even if you’re not in sales you might have heard the phrase before. What you may […]
This week we have a guest post from Jon Wortmann. I met Jon a couple of years ago after hearing him on a radio show. He mentioned he was on Twitter so I contacted him and we’ve communicated on a regular basis ever since. Jon is a non-profit leader, a leadership coach at Muse Arts, […]
“You da man!” is a familiar phrase for many sports fans. It seems like we used to hear it all the time after Tiger Woods hit a big tee shot. What you might not know is where that phrase may have come from and that it has nothing to do with hitting a tee shot […]
This month’s Influencers from Around the World article comes to us from down under courtesy of Anthony McLean, CMCT. Like me, Anthony is a Cialdini Method Certified Trainer, the only one in Australia. Reach out to him on Facebook or LinkedIn, or feel free to leave a comment below. Brian, CMCTinfluencepeople Helping You Learn to […]
Not too long ago, during his first Republican Presidential debate, Texas Governor Rick Perry ruffled more than a few feathers when he referred to Social Security as a “Ponzi scheme.” Because of the ensuing buzz I thought it would be good to explore his statement and the potential impact on his run for president of the […]
This week we’re going to look at one of the bear essentials of persuasion, the principle of consensus. This principle is sometimes called “social proof” but even if you’re not familiar with the terms consensus or social proof I know you’ve heard of this one – peer pressure.Consensus is the term used to describe the psychological […]
I’m a pretty loyal customer. Once I find a product or store I like I generally stick with them unless something bad happens or I realize I can get a significantly better deal elsewhere. When it comes to running shoes I’ve bought all of mine at Fleet Feet for the past five or six years. […]
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