Entries by Brian Ahearn, CMCT®

The Saddest Kodak Moment

Many of you reading this might remember the Kodak commercials in the 1970s that introduced the world to the “Kodak moment.” This phrase referred to those times – happy, heartwarming, fun – you wanted to preserve forever on film. That ad campaign helped Eastman Kodak, founded in 1889, reign supreme in the photographic film industry […]

A Persuasion Trump Card

Are you a fan of Donald Trump’s show “The Apprentice?” When it first aired I watched it religiously because I learned some business tips but I don’t watch it so much anymore because there’s usually too much drama and too few tips. That said, I was watching an episode recently where Donald Trump’s new cologne, […]

Ethical Influence for Business Coaches

A few months ago I had the privilege of addressing several dozen business coaches from the Central Ohio Chapter of the International Coach Federation at The Ohio State University. My hour-long presentation focused on how they could use certain principles of influence to help their clients obtain better business results. I opened the presentation sharing […]

Why 1 in 3 Americans Might be Cheating on their Taxes

This is the second time in recent months I’ve found myself riding the coattails of Dan Ariely, author of Predictably Irrational, The Upside of Irrationality and most recently, The Honest Truth about Dishonesty. With the approach of April 17, the last day to file taxes  in the United States, Ariely wrote a blog post on […]

Influential Words of Wisdom from the Lord

I didn’t grow up going to church but I remember being about seven years old, looking at some red flowers in the porch area of our apartment and having a deep belief there was a God and I’d be okay. However, it wasn’t until I was in high school and college that I began pursing […]

The Worst Kind of Loss

In this month’s Influencers from Around the World post we get the distinct privilege of hearing from Anthony McLean, CMCT. Anthony is the only Cialdini Method Certified Trainer in Australia. His background is unique, having spent more than a dozen years as a police sergeant and an intelligence officer, he now uses the skills he […]

Give Them Reasons to Listen to You

If you’re on Facebook then you might have seen the following post recently. If you’re not a Facebook user you might have heard the story in one form or another: A man sat at a metro station in Washington D.C., and started to play the violin; it was a cold January morning. He played six […]

Counteracting Liars, Cheaters and Thieves

 Did you know Britons are becoming less honest according to a recent study? This was brought to my attention in a blog post from Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. This particular post caught my eye because he referred to people looking to their peers for behavioral cues when he […]