In this month’s Influencers from Around the World post we get the distinct privilege of hearing from Anthony McLean, CMCT. Anthony is the only Cialdini Method Certified Trainer in Australia. His background is unique, having spent more than a dozen years as a police sergeant and an intelligence officer, he now uses the skills he […]
If you’re on Facebook then you might have seen the following post recently. If you’re not a Facebook user you might have heard the story in one form or another: A man sat at a metro station in Washington D.C., and started to play the violin; it was a cold January morning. He played six […]
Did you know Britons are becoming less honest according to a recent study? This was brought to my attention in a blog post from Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. This particular post caught my eye because he referred to people looking to their peers for behavioral cues when he […]
Today’s post is not about any of the principles of influence, rather it’s about the influence one person can have on so many. Yesterday Jane, Abigail and I visited a good friend, Kathleen Schwartz, after she’d been admitted to a hospice care facility. Barring a miracle she will not be with us much longer, so […]
This month’s guest blogger in the Influencers from Around the World series is Cathrine Moestue. Cathrine hails from Norway and is one of only 27 Cialdini Method Certified Trainers (CMCT) in the world! In addition to her intelligence and business savvy Cathrine is a lot of fun to engage with. If you’d like to connect […]
As I was watching Spiderman 2 with my daughter on a lazy Sunday afternoon something leaped out at me. No, it wasn’t Peter Parker from the top of a tall building; it was Spiderman’s need for the power of persuasion when his superhero powers couldn’t do the trick. As the movie concludes, Spiderman battles Dr. […]
Have you heard J.C. Penney is going to radically change its business strategy? The giant retailer is getting rid of its traditional sales in favor of low prices all the time, slashing many items by 40% or more! In addition, they’re going to do away with confusing pricing for a simpler approach. No more $14.99 […]
A few weeks ago I wrote an article giving readers 700,000 great reasons to use yellow sticky notes as I shared how using the psychology of persuasion helped my company recover from a $700,000 mistake quickly. It’s a great story of putting theory into practice to help the bottom line. The response to the article was […]
This month’s Influencers from Around the World post comes from Yago de Marta. Yago has been a guest blogger at Influence PEOPLE for several years now. He hails from Spain where he works with clients helping them speak more fluently and persuasively. To learn more about Yago visit YagoDeMarta.com or connect with him on Facebook, […]
I’m going to give you 700,000 great reasons to use yellow sticky notes. Most of my career was with State Auto Insurance which gave me a proving ground to see how influence and persuasion training worked in “the real world.” It’s one thing to read about psychological studies but quite another to translate the findings […]
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