Entries by Brian Ahearn, CMCT®

Reputation and the Recency Effect

Last November I wrote a post called “Say it ain’t so, Joe” as the Jerry Sandusky case of sexually abusing young boys at Penn State University came to the attention of the American public. That horrible tragedy has made front page news again in the wake of the Freeh Report which stated there was a […]

5 Pointers to Become Listening STARS

Over the last few years I’ve conducted quite a few workshops on different sales skills. The workshops are designed to get people to practice the various skills they learn in our online training environment. One of my workshops focuses on active listening skills. In this post I’ll share five pointers from that workshop to help you […]

Great Customer Service Isn’t Selling

I stopped by Bath and Body Works not too long ago to pick up an impromptu gift for Jane. She was in New York with Abigail for the weekend and I noticed her body wash was almost gone. I thought it would be a nice surprise for her when she came home late Sunday night […]

The Power of Concessions

In February I spoke to several dozen business coaches from the Central Ohio Chapter of the International Coach Federation. During my hour with the group at The Ohio State University I shared ways they could use specific  principles of influence to help their clients obtain better results. Below is a short video clip where I talked about […]

Manipulative Email Marketing? You Decide

I received an email one Thursday a while back with “Monday’s ‘oops’” in the subject line. The opening of the email read as follows:   Dear Brian, Monday we accidentally sent an email to you, which was intended for our members. Please accept my sincere apology for any inconvenience this may have caused. If you’d […]

Why Selling Still Matters

It’s 5:30 a.m. and I’m already fired up! No, it’s not the three cups of Starbucks or the fact that my workout is done that has me going, it’s an article I just read, To Increase Revenue Stop Selling. The article opens with, “Creating or expanding business relationships is not about selling – it’s about […]

Maximizer or Satisficer: Does it Make a Difference?

Remember when mom, dad, or maybe grandpa would espouse their philosophy about people, starting with something like this, “Ya know, there are two kinds of people in this world…” and then they’d give you their broad take on the human race? I’m here to add another grouping of two to the human race: maximizers and […]

Keynote Speaking and Training

“When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable.”  – Robert B. Cialdini, Ph.D., author of Influence Science and Practice  Wouldn’t you agree; […]