This month’s Influencers from Around the World post comes to us by way of Italy and Marco Germani. Marco has been guest writing for me almost since the start of this blog. In addition to helping me out several times a year he took time to write his own book on persuasion in Italian, I […]
In February I spoke to several dozen business coaches from the Central Ohio Chapter of the International Coach Federation. During my hour with the group at The Ohio State University I shared ways they could use specific principles of influence to help their clients obtain better results. Below is a short video clip where I talked about […]
I received an email one Thursday a while back with “Monday’s ‘oops’” in the subject line. The opening of the email read as follows: Dear Brian, Monday we accidentally sent an email to you, which was intended for our members. Please accept my sincere apology for any inconvenience this may have caused. If you’d […]
It’s 5:30 a.m. and I’m already fired up! No, it’s not the three cups of Starbucks or the fact that my workout is done that has me going, it’s an article I just read, To Increase Revenue Stop Selling. The article opens with, “Creating or expanding business relationships is not about selling – it’s about […]
If you’ve followed Influence PEOPLE for any length of time then Hoh Kim should be a familiar name to you because of his contributions to the Influencers from Around the World series. Like me, Hoh is a Cialdini Method Certified Trainer (CMCT). In addition to that prestigious certification, Hoh also has his masters in intercultural […]
Remember when mom, dad, or maybe grandpa would espouse their philosophy about people, starting with something like this, “Ya know, there are two kinds of people in this world…” and then they’d give you their broad take on the human race? I’m here to add another grouping of two to the human race: maximizers and […]
“When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable.” – Robert B. Cialdini, Ph.D., author of Influence Science and Practice Wouldn’t you agree; […]
Many of you reading this might remember the Kodak commercials in the 1970s that introduced the world to the “Kodak moment.” This phrase referred to those times – happy, heartwarming, fun – you wanted to preserve forever on film. That ad campaign helped Eastman Kodak, founded in 1889, reign supreme in the photographic film industry […]
Are you a fan of Donald Trump’s show “The Apprentice?” When it first aired I watched it religiously because I learned some business tips but I don’t watch it so much anymore because there’s usually too much drama and too few tips. That said, I was watching an episode recently where Donald Trump’s new cologne, […]
This month our Influencers from Around the World guest post comes from across the pond from my old Irish friend Sean Patrick. Sean owns a sales training company, Sales Training Evaluation, and writes a blog, Professional Persuader. Sean is a big fan of Dr. Cialdini and attended the Principles of Persuasion workshop I led when he visited the […]
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