Have you heard J.C. Penney is going to radically change its business strategy? The giant retailer is getting rid of its traditional sales in favor of low prices all the time, slashing many items by 40% or more! In addition, they’re going to do away with confusing pricing for a simpler approach. No more $14.99 […]
A few weeks ago I wrote an article giving readers 700,000 great reasons to use yellow sticky notes as I shared how using the psychology of persuasion helped my company recover from a $700,000 mistake quickly. It’s a great story of putting theory into practice to help the bottom line. The response to the article was […]
This month’s Influencers from Around the World post comes from Yago de Marta. Yago has been a guest blogger at Influence PEOPLE for several years now. He hails from Spain where he works with clients helping them speak more fluently and persuasively. To learn more about Yago visit YagoDeMarta.com or connect with him on Facebook, […]
I’m going to give you 700,000 great reasons to use yellow sticky notes. Most of my career was with State Auto Insurance which gave me a proving ground to see how influence and persuasion training worked in “the real world.” It’s one thing to read about psychological studies but quite another to translate the findings […]
We’re in the dead of winter in Columbus, Ohio, and that means each morning as I make my way into work, it’s pitch black outside. As I drove to work recently, traffic was heavy and moving slowly so I had time to reflect. As I looked around I was struck by how much there is […]
Hazing is defined as the act of forcing someone to perform strenuous, humiliating, or dangerous tasks. It’s especially prevalent with new or potential recruits in the military, college fraternities, and various other clubs. Hazing is typically part of the right of initiation; passages people must endure before becoming a full-fledged members of some groups. Who […]
I recently read Steve Jobs by Walter Isaacson. It was an interesting book about one of the most influential people of the last 100 years. When I say Jobs was influential I don’t mean in the sense of necessarily using the science of influence. I say Jobs was influential because the products he developed are […]
Marco Germani is our guest writer to start the New Year. Marco has been sharing posts with readers for a couple of years now and has written a book on persuasion in Italian, I Meccanismi della Persuasione. Marco always brings his unique perspective to his posts so I’m sure you’ll enjoy reading his views on […]
Hoh Kim has been contributing to Influence PEOPLE for more than two years. One of only two Cialdini Method Certified Trainers (CMCT) in Asia, Hoh also has a masters in PR/intercultural communication from Marquette University. His website is The Lab h and he also writes a blog called Cool Communications. You can make contact with Hoh on LinkedIn, Facebook and Twitter. […]
It was in Hamlet that William Shakespeare penned the famous line, “There is nothing either good or bad, but thinking makes it so.” I came across this quote while doing some research for a training class I’ll be leading on attitude but the more I thought about that simple sentence the more I thought about […]
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