This month’s Influencers from Around the World article comes to us from down under courtesy of Anthony McLean, CMCT. Like me, Anthony is a Cialdini Method Certified Trainer, the only one in Australia. Reach out to him on Facebook or LinkedIn, or feel free to leave a comment below. Brian, CMCTinfluencepeople Helping You Learn to […]
Not too long ago, during his first Republican Presidential debate, Texas Governor Rick Perry ruffled more than a few feathers when he referred to Social Security as a “Ponzi scheme.” Because of the ensuing buzz I thought it would be good to explore his statement and the potential impact on his run for president of the […]
This week we’re going to look at one of the bear essentials of persuasion, the principle of consensus. This principle is sometimes called “social proof” but even if you’re not familiar with the terms consensus or social proof I know you’ve heard of this one – peer pressure.Consensus is the term used to describe the psychological […]
I’m a pretty loyal customer. Once I find a product or store I like I generally stick with them unless something bad happens or I realize I can get a significantly better deal elsewhere. When it comes to running shoes I’ve bought all of mine at Fleet Feet for the past five or six years. […]
This month’s Influencers from Around the World article is from Cathrine Moestue. Cathrine is writing this month about the recent tragedy in Norway where more than 70 young people were murdered. I know you’ll find her insights on this tragedy enlightening. I encourage you to reach out to Cathrine on Facebook and LinkedIn and Twitter. […]
I’ll ask for forgiveness upfront because this post isn’t about the science influence. It’s about an exploration of feelings which do influence our choices but this is based solely on a recent experience of mine. Our daughter, Abigail, got her temporary driver’s permit in early August and will get her driver’s license in December. The […]
This is the final post in what turned out to be a four-part series on ways restaurants can ethically engage customers using the principles of influence to create win-win situations. If you’re a server at a restaurant, pay close attention—what I’m about to share is something you’ll want to avoid. Customers often ask about different […]
This month’s Influencers from Around the World article is from Yago de Marta. If you’ve been a reader of Influence PEOPLE for any length of time then you’ve no doubt read some articles by Yago. I know you’ll find his insights on communication and influence thought provoking and challenging. You can find Yago on Facebook, […]
I was invited by Mike Figliuolo to write a guest post for his blog, thoughtLEADERS, this week. Mike’s written several guest posts for Influence PEOPLE so I’m always happy to return the favor (reciprocity). The article focuses on the need for coaching to maximize each individual’s performance in the business environment. I hope you enjoy […]
I’m willing to bet the majority of you reading this week’s post have seen the 1940s Christmas classic It’s a Wonderful Life which starred Jimmy Stewart as George Bailey. You know the story; George Bailey contemplates suicide on Christmas Eve because his building and loan business looks like it’s going to go under and he […]
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