Entries by Brian Ahearn, CMCT®

Persuading Personality Types: Survey Questions and Results

From June 21, 2010 through June 30, 2010 I conducted a survey to try to determine the best influence approaches for different people based on personality type. In all, 265 people participated with the following breakdown by personality type: Driver/Pragmatic – 96 (36.2%) Influencer/Expressive – 63 (23.8%) Amiable/Facilitator – 58 (21.9%) Thinker/Analytic – 48 (18.1%) […]

Persuading Personality Types: The Driver/Pragmatic

We’re on the final group in our look at the best ways to persuade people based on personality type. Our final group is the driver/pragmatic and as the name implies, people in this category are “driven.” They thrive on challenges and have a strong intrinsic motivation to succeed. They are practical, focused and results oriented. […]

Persuading Personality Types: The Expressive/Influencer

Day three on the personality types and we’re going to look at the survey data for the influencer/expressive personalities. Expressive people are easy to spot because they outgoing, enthusiastic and operate with a high energy level. They’re idea people who sometimes struggle to see their ideas through to completion. If you need help you can […]

Persuading Personality Types: The Facilitator/Amiable

Up today are the results for the facilitator/amiable individuals. Folks who fall into this group are dependable, loyal and easygoing. They prefer things, people and activities that are non-threatening and friendly. They don’t like dealing with impersonal details or cold hard facts. It may surprise you to know facilitators are usually quick to make decisions. […]

Persuading Personality Types: The Thinker/Analytic

Today we begin to dig into the survey results for the different personality types starting with the thinker/analytical group. People that predominantly fall into this category are generally systematic, well organized and deliberate. They appreciate facts and information presented in a logical manner and get satisfaction from organizing and completing detailed tasks. Analytical people can […]

Persuading Personality Types: Survey Overview

In May I wrote an article I called “Influence Approaches for Different Personality Styles” which turned out to be one of my most-read blog posts to date. In that article I shared four basic personality types: Driver/Pragmatic Expressive/Influencer Facilitator/Amiable Thinker/Analytical After defining each I made some suggestions on what I thought would be the best […]

The Will to Prepare to Win

Vince Lombardi, Hall of Fame coach of the Green Bay Packers, once said, “Most people have the will to win, few have the will to prepare to win.” Think about that for a moment. Everyone wants to win, whether it’s sports, business or life in general. When we compete on the athletic field we want […]

“Consistency, thou art a jewel,” Shakespeare

“Consistency, thou art a jewel,” is a well known quote sometimes ascribed to William Shakespeare. Whether or not it originated with him isn’t nearly as important as the reality that consistency can be a jewel when it comes to your ability to persuade people. As a principal of influence consistency tells us people want to […]