Entries by Brian Ahearn, CMCT®

“Consistency, thou art a jewel,” Shakespeare

“Consistency, thou art a jewel,” is a well known quote sometimes ascribed to William Shakespeare. Whether or not it originated with him isn’t nearly as important as the reality that consistency can be a jewel when it comes to your ability to persuade people. As a principal of influence consistency tells us people want to […]

Swept Along on the Highway of Life

I was driving into work not long ago and came across what I thought was a metaphor for life. I hit the road early, shortly before 7 a.m. on a beautiful spring morning to get a head start on my day. There was not a cloud in the sky, but there was a little chill […]

Influence Approaches for Different Personality Styles

Last year I started holding bi-monthly lunch ‘n learn sessions for people who’d been through my Principles of Persuasion workshops. During our time together we discuss different aspects of influence and people participate in interactive exercises to help keep their influence skills sharp. The group is usually 30-40 managers and supervisors from different departments at […]

Copyblogger Uses Social Proof to Build Readership

Last month my friend Mike Figliuolo of thoughtLEADERS sent me a blog post he thought I’d enjoy. It was on the heels of my first anniversary writing Influence PEOPLE. The blog post was called, “The 8 Habits of Highly Effective Bloggers.” If you’re into blogging you might want to check it out. As I read […]

When Setting Sales Goals Always…

I’m a big Jeffrey Gitomer fan. If you’ve read my blog for long then you’ve probably seen his picture and read some of his quotes. I find his writing style unique, entertaining and most importantly, educational. I’ve used his material in my sales training and frequently recommend his books. I also put my money where […]