Entries by Brian Ahearn, CMCT®

Persuading Personality Types: Survey Overview

In May I wrote an article I called “Influence Approaches for Different Personality Styles” which turned out to be one of my most-read blog posts to date. In that article I shared four basic personality types: Driver/Pragmatic Expressive/Influencer Facilitator/Amiable Thinker/Analytical After defining each I made some suggestions on what I thought would be the best […]

The Will to Prepare to Win

Vince Lombardi, Hall of Fame coach of the Green Bay Packers, once said, “Most people have the will to win, few have the will to prepare to win.” Think about that for a moment. Everyone wants to win, whether it’s sports, business or life in general. When we compete on the athletic field we want […]

“Consistency, thou art a jewel,” Shakespeare

“Consistency, thou art a jewel,” is a well known quote sometimes ascribed to William Shakespeare. Whether or not it originated with him isn’t nearly as important as the reality that consistency can be a jewel when it comes to your ability to persuade people. As a principal of influence consistency tells us people want to […]

Swept Along on the Highway of Life

I was driving into work not long ago and came across what I thought was a metaphor for life. I hit the road early, shortly before 7 a.m. on a beautiful spring morning to get a head start on my day. There was not a cloud in the sky, but there was a little chill […]

Influence Approaches for Different Personality Styles

Last year I started holding bi-monthly lunch ‘n learn sessions for people who’d been through my Principles of Persuasion workshops. During our time together we discuss different aspects of influence and people participate in interactive exercises to help keep their influence skills sharp. The group is usually 30-40 managers and supervisors from different departments at […]

Copyblogger Uses Social Proof to Build Readership

Last month my friend Mike Figliuolo of thoughtLEADERS sent me a blog post he thought I’d enjoy. It was on the heels of my first anniversary writing Influence PEOPLE. The blog post was called, “The 8 Habits of Highly Effective Bloggers.” If you’re into blogging you might want to check it out. As I read […]