Entries by Brian Ahearn, CMCT®

Influence Approaches for Different Personality Styles

Last year I started holding bi-monthly lunch ‘n learn sessions for people who’d been through my Principles of Persuasion workshops. During our time together we discuss different aspects of influence and people participate in interactive exercises to help keep their influence skills sharp. The group is usually 30-40 managers and supervisors from different departments at […]

Copyblogger Uses Social Proof to Build Readership

Last month my friend Mike Figliuolo of thoughtLEADERS sent me a blog post he thought I’d enjoy. It was on the heels of my first anniversary writing Influence PEOPLE. The blog post was called, “The 8 Habits of Highly Effective Bloggers.” If you’re into blogging you might want to check it out. As I read […]

When Setting Sales Goals Always…

I’m a big Jeffrey Gitomer fan. If you’ve read my blog for long then you’ve probably seen his picture and read some of his quotes. I find his writing style unique, entertaining and most importantly, educational. I’ve used his material in my sales training and frequently recommend his books. I also put my money where […]

A Different Perspective Can Make All the Difference

Most of us are creatures of habit. That’s one big reason the principles of influence are so effective at helping you hear “Yes!” when making requests of others. We cruise along on autopilot most of the time painstakingly doing whatever we can to avoid thinking. One automatic thing most adults do every day is drive […]

The First Anniversary of Influence PEOPLE

It was just over a year ago, April 17 to be exact, that I started this blog. I still remember talking with my friend George Black about social media and he mentioned the eblogger tool. As we continued to talk I clicked on the eblogger icon and all of a sudden I’d taken the first […]

An Online Beat Down

Wow, I turn 46 in a few days! That sounded so old many years ago but not so much now. I’m an April Fools baby. I still get teased about that and my reply is always the same, “I may be a fool but I’m not stupid.” With 46 years behind me I like to […]

Is Expert Advice Always Worth the Price?

A few weeks ago I took the day off to blog and do other social media related things but as the hours passed I had writer’s block. Nothing was coming to me until I read a very interesting article, Chris Brogan – Anchoring and Social Proof – Influencing Your Audience, by Paul Hebert. The article […]