Entries by Brian Ahearn, CMCT®

The Matthew Effect

Not too long ago, I reread The Art of WOO by G. Richard Shell and Mario Moussa. The book focuses on using strategic persuasion to sell your ideas. I particularly like how the authors use real people and real-world examples of both success and failure when analyzing persuasion techniques. The Art of WOO is one […]

An Exercise in Awareness

Click on the picture below to watch a short YouTube video then we’ll continue on. If you’re like most people you were probably floored by all that went on in the video that you missed! I know I was first time I watched it. The video is a great exercise in awareness and focus. I […]

Explaining the Spread of Urban Legends

Did you know syringes have been found in the ball pits at McDonalds? I knew I should have taken the kids to Burger King…except that Burger King guy on those commercials is really creepy! URGENT PRAYER REQUEST: for a friend of a friend of a friend…Kayala Scott’s 22-month old son shot himself in the chest […]

I was so mad I could have spit!

Not too long ago, I was so mad I could’ve spit! I really lost my cool, and that actually bothered me more than the situation that got me so upset in the first place. They say real wisdom is learning from others’ mistakes, so hopefully, you’ll be a little wiser having read this. Let’s back […]

You’re Getting Sleepy, Very Sleepy…

I had lunch recently for the second time with a real live hypnotist, Bill Gladwell. Neither of us could quite remember how we met on Facebook but we did and Bill was kind enough to reach out to me to have lunch. You might be wondering if he hypnotized me; I don’t think so but […]

Once Upon A Time – A Good Twitter Lesson

Once upon a time – most good stories with a moral start this way – I learned a good lesson on Twitter. I was trying to get the word out about a blog series I’d written. Beyond just sending tweets about my articles, I got in touch with a few dozen people to see if […]

Influencers from Around the World – Selling to VITO

Several months ago I introduced Sean Patrick to readers in my Influencers from Around the World article. We’re up to readers from more than 125 countries so I’m continuing with the theme of hearing from other trainers around the world about how they use the principles of influence.   Sean’s a feisty Irishman who owns […]

The Vacation Bathing Suit Revisited!

Last year I wrote a piece call Reverse Psychology and the Vacation Bathing Suit and people found it to be pretty funny. In fact, when I tell the story during training classes I always get quite a few laughs. I’ll leave it to you to read the post if you want but here’s the bottom […]