Entries by Brian Ahearn, CMCT®

Once Upon A Time – A Good Twitter Lesson

Once upon a time – most good stories with a moral start this way – I learned a good lesson on Twitter. I was trying to get the word out about a blog series I’d written. Beyond just sending tweets about my articles, I got in touch with a few dozen people to see if […]

Influencers from Around the World – Selling to VITO

Several months ago I introduced Sean Patrick to readers in my Influencers from Around the World article. We’re up to readers from more than 125 countries so I’m continuing with the theme of hearing from other trainers around the world about how they use the principles of influence.   Sean’s a feisty Irishman who owns […]

The Vacation Bathing Suit Revisited!

Last year I wrote a piece call Reverse Psychology and the Vacation Bathing Suit and people found it to be pretty funny. In fact, when I tell the story during training classes I always get quite a few laughs. I’ll leave it to you to read the post if you want but here’s the bottom […]

Persuading Personality Types: Survey Questions and Results

From June 21, 2010 through June 30, 2010 I conducted a survey to try to determine the best influence approaches for different people based on personality type. In all, 265 people participated with the following breakdown by personality type: Driver/Pragmatic – 96 (36.2%) Influencer/Expressive – 63 (23.8%) Amiable/Facilitator – 58 (21.9%) Thinker/Analytic – 48 (18.1%) […]

Persuading Personality Types: The Driver/Pragmatic

We’re on the final group in our look at the best ways to persuade people based on personality type. Our final group is the driver/pragmatic and as the name implies, people in this category are “driven.” They thrive on challenges and have a strong intrinsic motivation to succeed. They are practical, focused and results oriented. […]

Persuading Personality Types: The Expressive/Influencer

Day three on the personality types and we’re going to look at the survey data for the influencer/expressive personalities. Expressive people are easy to spot because they outgoing, enthusiastic and operate with a high energy level. They’re idea people who sometimes struggle to see their ideas through to completion. If you need help you can […]

Persuading Personality Types: The Facilitator/Amiable

Up today are the results for the facilitator/amiable individuals. Folks who fall into this group are dependable, loyal and easygoing. They prefer things, people and activities that are non-threatening and friendly. They don’t like dealing with impersonal details or cold hard facts. It may surprise you to know facilitators are usually quick to make decisions. […]

Persuading Personality Types: The Thinker/Analytic

Today we begin to dig into the survey results for the different personality types starting with the thinker/analytical group. People that predominantly fall into this category are generally systematic, well organized and deliberate. They appreciate facts and information presented in a logical manner and get satisfaction from organizing and completing detailed tasks. Analytical people can […]

Persuading Personality Types: Survey Overview

In May I wrote an article I called “Influence Approaches for Different Personality Styles” which turned out to be one of my most-read blog posts to date. In that article I shared four basic personality types: Driver/Pragmatic Expressive/Influencer Facilitator/Amiable Thinker/Analytical After defining each I made some suggestions on what I thought would be the best […]

The Will to Prepare to Win

Vince Lombardi, Hall of Fame coach of the Green Bay Packers, once said, “Most people have the will to win, few have the will to prepare to win.” Think about that for a moment. Everyone wants to win, whether it’s sports, business or life in general. When we compete on the athletic field we want […]