Aligning the Principles of Influence with Aristotle’s Ethos, Pathos and Logos
Aristotle is credited with the following definition of persuasion: “The art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” Pause and think about it for a moment. Isn’t that a great definition? If someone is already doing what you want there’s no need to communicate in order to […]
Keys to Persuading Thinker Personalities
Here comes your biggest challenge thus far; trying to persuade one of the smartest people to ever walk the planet – Albert Einstein! Talk about intimidating; he’ll see through every psychological ploy you toss at him. If you were going to ask Einstein for something, how would you persuade him to say “Yes?” In our final week we’ll consider […]
Keys to Persuading Amiable Personalities
How would you like to meet Sandra Bullock? She always plays characters that are so nice and now she’s going to be nice to you. Imagine for a moment you have a big favor you want to ask her. How will you persuade her to say “Yes?” This week we’ll take a look at how best […]
Influencers from Around the World – How to Ask for a Pay Raise
This week you’ll learn how to persuasively ask for a pay raise. The advice comes to us to from Italy’s Marco Germani. Marco has written guest posts regularly for Influence PEOPLE since I started this series nearly four years ago. I know you’ll enjoy his perspective on influence. To learn more about Marco, connect with […]
Keys to Persuading Expressive Personalities
You are one lucky person because you just got another big break! This week you’re meeting Oprah Winfrey! You’ve been given 15 minutes to talk with one of the few people who can make or break your career just my mentioning your name. How will you influence Oprah to give you that positive mention or perhaps […]
