Keys to Persuading Pragmatic Personalities
/4 Comments/by Brian Ahearn, CMCT®Here it is, your big break – you have a meeting with the Donald! That’s right, Donald Trump has agreed to give you 15 minutes to pitch your idea. How will you go about persuading him to get a yes answer? This week we’ll take a look at how best to persuade someone who is a […]
DISCover Keys to Persuading Different Personality Types
/0 Comments/by Brian Ahearn, CMCT®Should you try to persuade different personality types with different principles of influence? Several years ago I conducted a survey on that topic and the results seemed to indicate there were certain principles of influence that were more effective with particular personality types. My original survey contained a mixture of business and personal questions, which […]
Influencers from Around the World – The Crazy Effect
/2 Comments/by Brian Ahearn, CMCT®This month’s Influencers from Around the World post comes from Yago De Marta. Yago has been a guest blogger at Influence PEOPLE since I started this series. Originally from Spain, Yago now spends most of his time in Latin America working with clients to help them speak more fluently and persuasively. To learn more about Yago […]
Social Proof in Social Media
/4 Comments/by Brian Ahearn, CMCT®Not long ago, as I scanned through my social media sites one morning, I came across a blog post where someone shared six reasons why they decided to give up alcohol. Curiosity got the best of me so I clicked on the link to find out why the author made that choice. All of […]
5 Tips for Persuasive Presentations
/3 Comments/by Brian Ahearn, CMCT®In June, I had the pleasure of giving a keynote presentation to about 200 members of HRACO (Human Resources of Central Ohio). It went really well and the best thing I can say is I persuaded many people to try some of the influence tips I shared. Often people ask me what I do to […]




