When a Sale isn’t a Sale
Do you enjoy getting a good deal? I know I do and so do most consumers. The reality is, very seldom do we know if we’re getting a good deal because “the deal” is always relative. For example, a $300 smart phone is a good deal when you realize the normal price is $600. […]
5 Reasons Why Starbucks is so Persuasive
What better place to write this post than sitting in Starbucks on a beautiful spring day. The smooth jazz is playing as the barista and others hustle behind the counter helping a diverse group of people who pop in and out for their daily fix. Of course, there’s also the smell of roasted coffee beans […]
It Could Never Happen Today or Could It?
I got a strange birthday present this year from my daughter Abigail; a book called Hitler Youth by Susan Campbell Bartoletti. Abigail has been fascinated by what took place around World War II, particularly the Holocaust, so couple that with her youth pastor recommending the book along with my interest in psychology, and that’s […]
Parenting and the Garden of Eden
Our daughter Abigail is just finishing her junior year of high school. It’s hard to believe before the year is over she’ll be 18 years old, officially an adult in the eyes of the law. I still remember looking at her in her crib thinking, “I can’t believe she’s been with us 100 days […]
2 Simple Keys to Building Great Relationships
Why does engaging reciprocity help relationships? When you do something for another person, they usually appreciate the effort, and in the midst of that, they experience good feelings towards you. Those good feelings are a result of endorphins kicking in, and their thoughts about you are positive. A word of caution – don’t do things […]
