You Da Man!
“You da man!” is a familiar phrase for many sports fans. It seems like we used to hear it all the time after Tiger Woods hit a big tee shot. What you might not know is where that phrase may have come from and that it has nothing to do with hitting a tee shot […]
Influencers from Around the World: Secrets of an Aussie Debt Collector
This month’s Influencers from Around the World article comes to us from down under courtesy of Anthony McLean, CMCT. Like me, Anthony is a Cialdini Method Certified Trainer, the only one in Australia. Reach out to him on Facebook or LinkedIn, or feel free to leave a comment below. Brian, CMCTinfluencepeople Helping You Learn to […]
Rick Perry declares Social Security a Ponzi Scheme
Not too long ago, during his first Republican Presidential debate, Texas Governor Rick Perry ruffled more than a few feathers when he referred to Social Security as a “Ponzi scheme.” Because of the ensuing buzz I thought it would be good to explore his statement and the potential impact on his run for president of the […]
One of Persuasion’s “Bear” Essentials
This week we’re going to look at one of the bear essentials of persuasion, the principle of consensus. This principle is sometimes called “social proof” but even if you’re not familiar with the terms consensus or social proof I know you’ve heard of this one – peer pressure.Consensus is the term used to describe the psychological […]
Am I Satisfied? Satisfied Compared to What?
I’m a pretty loyal customer. Once I find a product or store I like I generally stick with them unless something bad happens or I realize I can get a significantly better deal elsewhere. When it comes to running shoes I’ve bought all of mine at Fleet Feet for the past five or six years. […]
