Does Your Audience Know You’re an Authority?
Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on Robert Cialdini’s principles of influence and their application to the coaching process. In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge […]
PEOPLE – What is Ethical Persuasion?
Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can we persuade others in an ethical manner? My nephew Max asked me about that a while ago and that prompted this series of posts on PEOPLE. We’ll explore the ethics of influence this week in the last article of this series. […]
PEOPLE – Persuasion Can Have a Lasting Impact
Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can persuasion really have a Lasting impact on the people we interact with? We’ll explore this aspect of influence this week. I’d like to start with a personal story. When I was in college I was really into weightlifting. I was the […]
PEOPLE – What Does it Mean to Persuade?
In recent years there’s been a proliferation of books and blogs on the subject of influence and persuasion. Some are quite good but many are nothing more than a rehash of Dr. Robert Cialdini’s material. Another problem is this; what some people call influence or persuasion is nothing more than vague advice without any basis […]
PEOPLE – There are Opportunities
Here’s one of my favorite questions to ask audiences, “How many people have purchased a new car in the past year?” Usually, several hands go up, so I’ll ask someone with their hand up, “After you bought your new car did you happen to notice it on the road more?” There’s usually a smile, sometimes a […]
