PEOPLE – Persuasion Can Have a Lasting Impact
/2 Comments/by Brian Ahearn, CMCT®Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can persuasion really have a Lasting impact on the people we interact with? We’ll explore this aspect of influence this week. I’d like to start with a personal story. When I was in college I was really into weightlifting. I was the […]
PEOPLE – What Does it Mean to Persuade?
/4 Comments/by Brian Ahearn, CMCT®In recent years there’s been a proliferation of books and blogs on the subject of influence and persuasion. Some are quite good but many are nothing more than a rehash of Dr. Robert Cialdini’s material. Another problem is this; what some people call influence or persuasion is nothing more than vague advice without any basis […]
PEOPLE – There are Opportunities
/0 Comments/by Brian Ahearn, CMCT®Here’s one of my favorite questions to ask audiences, “How many people have purchased a new car in the past year?” Usually, several hands go up, so I’ll ask someone with their hand up, “After you bought your new car did you happen to notice it on the road more?” There’s usually a smile, sometimes a […]
PEOPLE – Use Persuasion Everyday
/0 Comments/by Brian Ahearn, CMCT®Wouldn’t you agree that much of your professional success and personal happiness depend on getting others to say “Yes” to you? When I speak to groups I like to start with that question. I’ve never had someone say “no” or challenge me on it because people know it’s true. I’m not telling you getting someone […]
PEOPLE – It’s Powerful Stuff
/1 Comment/by Brian Ahearn, CMCT®I’ve been blogging for more than three and a half years now. I chose the name Influence PEOPLE because we don’t persuade things. No matter how good you or I become at persuading, we can only persuade people, not things. In addition to that idea I specifically chose PEOPLE because it stands for Powerful Everyday […]




