Great Customer Service Isn’t Selling
I stopped by Bath and Body Works not too long ago to pick up an impromptu gift for Jane. She was in New York with Abigail for the weekend and I noticed her body wash was almost gone. I thought it would be a nice surprise for her when she came home late Sunday night […]
Influencers from Around the World – Moments of Power: How to Identify and Use Them
This month’s Influencers from Around the World post comes to us by way of Italy and Marco Germani. Marco has been guest writing for me almost since the start of this blog. In addition to helping me out several times a year he took time to write his own book on persuasion in Italian, I […]
The Power of Concessions
In February I spoke to several dozen business coaches from the Central Ohio Chapter of the International Coach Federation. During my hour with the group at The Ohio State University I shared ways they could use specific principles of influence to help their clients obtain better results. Below is a short video clip where I talked about […]
Manipulative Email Marketing? You Decide
I received an email one Thursday a while back with “Monday’s ‘oops’” in the subject line. The opening of the email read as follows: Dear Brian, Monday we accidentally sent an email to you, which was intended for our members. Please accept my sincere apology for any inconvenience this may have caused. If you’d […]
Why Selling Still Matters
It’s 5:30 a.m. and I’m already fired up! No, it’s not the three cups of Starbucks or the fact that my workout is done that has me going, it’s an article I just read, To Increase Revenue Stop Selling. The article opens with, “Creating or expanding business relationships is not about selling – it’s about […]
