Knowing Your Audience is a Key to Persuasion
In late October, I was in Arizona to address the Arizona School Administrators on the science of influence. Jane and I went out early to enjoy the weekend in Scottsdale and spend time with friends. During our stay we had the good fortune to share lunch with Robert Cialdini, PhD., and his wife. The morning […]
Influencers from Around the World – I Can vs I Did
Most of you long time readers of Influence PEOPLE know Hoh Kim because of his many guest posts to the Influencers from Around the World series. Hoh is also a Cialdini Method Certified Trainer (CMCT) and has his masters in communication from Marquette University. You can find out more about Hoh by visiting his website, The […]
Does Your Audience Know You’re an Authority?
Earlier this year I spoke at The Ohio State University to a few dozen business coaches where I shared some insight on Robert Cialdini’s principles of influence and their application to the coaching process. In this short video I briefly explore the principle of authority, which tells us people look to those with superior knowledge […]
PEOPLE – What is Ethical Persuasion?
Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can we persuade others in an ethical manner? My nephew Max asked me about that a while ago and that prompted this series of posts on PEOPLE. We’ll explore the ethics of influence this week in the last article of this series. […]
PEOPLE – Persuasion Can Have a Lasting Impact
Influence PEOPLE – Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. Can persuasion really have a Lasting impact on the people we interact with? We’ll explore this aspect of influence this week. I’d like to start with a personal story. When I was in college I was really into weightlifting. I was the […]
