A Persuasion Trump Card
/0 Comments/by Brian Ahearn, CMCT®Are you a fan of Donald Trump’s show “The Apprentice?” When it first aired I watched it religiously because I learned some business tips but I don’t watch it so much anymore because there’s usually too much drama and too few tips. That said, I was watching an episode recently where Donald Trump’s new cologne, […]
Influencers from Around the World – A Nightmare on Persuasion Street
/0 Comments/by Brian Ahearn, CMCT®This month our Influencers from Around the World guest post comes from across the pond from my old Irish friend Sean Patrick. Sean owns a sales training company, Sales Training Evaluation, and writes a blog, Professional Persuader. Sean is a big fan of Dr. Cialdini and attended the Principles of Persuasion workshop I led when he visited the […]
A Positive Mental Attitude is an Essential Persuasion Tool
/3 Comments/by Brian Ahearn, CMCT®If you follow me on Facebook then you know I broke my right ankle back in March when I stepped on my wife’s boot heel the morning after our 24th anniversary celebration. When this all happened I passed out so Jane called an ambulance and I was subjected to 12 hours of tests and waiting […]
Ethical Influence for Business Coaches
/1 Comment/by Brian Ahearn, CMCT®A few months ago I had the privilege of addressing several dozen business coaches from the Central Ohio Chapter of the International Coach Federation at The Ohio State University. My hour-long presentation focused on how they could use certain principles of influence to help their clients obtain better business results. I opened the presentation sharing […]
Why 1 in 3 Americans Might be Cheating on their Taxes
/2 Comments/by Brian Ahearn, CMCT®This is the second time in recent months I’ve found myself riding the coattails of Dan Ariely, author of Predictably Irrational, The Upside of Irrationality and most recently, The Honest Truth about Dishonesty. With the approach of April 17, the last day to file taxes in the United States, Ariely wrote a blog post on […]




