The Saddest Kodak Moment
Many of you reading this might remember the Kodak commercials in the 1970s that introduced the world to the “Kodak moment.” This phrase referred to those times – happy, heartwarming, fun – you wanted to preserve forever on film. That ad campaign helped Eastman Kodak, founded in 1889, reign supreme in the photographic film industry […]
A Persuasion Trump Card
Are you a fan of Donald Trump’s show “The Apprentice?” When it first aired I watched it religiously because I learned some business tips but I don’t watch it so much anymore because there’s usually too much drama and too few tips. That said, I was watching an episode recently where Donald Trump’s new cologne, […]
Influencers from Around the World – A Nightmare on Persuasion Street
This month our Influencers from Around the World guest post comes from across the pond from my old Irish friend Sean Patrick. Sean owns a sales training company, Sales Training Evaluation, and writes a blog, Professional Persuader. Sean is a big fan of Dr. Cialdini and attended the Principles of Persuasion workshop I led when he visited the […]
A Positive Mental Attitude is an Essential Persuasion Tool
If you follow me on Facebook then you know I broke my right ankle back in March when I stepped on my wife’s boot heel the morning after our 24th anniversary celebration. When this all happened I passed out so Jane called an ambulance and I was subjected to 12 hours of tests and waiting […]
Ethical Influence for Business Coaches
A few months ago I had the privilege of addressing several dozen business coaches from the Central Ohio Chapter of the International Coach Federation at The Ohio State University. My hour-long presentation focused on how they could use certain principles of influence to help their clients obtain better business results. I opened the presentation sharing […]
