Influencers from Around the World – Could Shakespeare give Women Career Advice?
/2 Comments/by Brian Ahearn, CMCT®This month’s guest blogger in the Influencers from Around the World series is Cathrine Moestue. Cathrine hails from Norway and is one of only 27 Cialdini Method Certified Trainers (CMCT) in the world! In addition to her intelligence and business savvy Cathrine is a lot of fun to engage with. If you’d like to connect […]
Even Superheroes Rely on the Powers of Persuasion
/2 Comments/by Brian Ahearn, CMCT®As I was watching Spiderman 2 with my daughter on a lazy Sunday afternoon something leaped out at me. No, it wasn’t Peter Parker from the top of a tall building; it was Spiderman’s need for the power of persuasion when his superhero powers couldn’t do the trick. As the movie concludes, Spiderman battles Dr. […]
Will J.C. Penney’s New Business Strategy Positively Influence Sales?
/12 Comments/by Brian Ahearn, CMCT®Have you heard J.C. Penney is going to radically change its business strategy? The giant retailer is getting rid of its traditional sales in favor of low prices all the time, slashing many items by 40% or more! In addition, they’re going to do away with confusing pricing for a simpler approach. No more $14.99 […]
3 Persuasion Tips to Boost Email Response Rates
/0 Comments/by Brian Ahearn, CMCT®A few weeks ago I wrote an article giving readers 700,000 great reasons to use yellow sticky notes as I shared how using the psychology of persuasion helped my company recover from a $700,000 mistake quickly. It’s a great story of putting theory into practice to help the bottom line. The response to the article was […]
Influencers from Around the World – The Communicative Feature of Your Favorite Teacher
/0 Comments/by Brian Ahearn, CMCT®This month’s Influencers from Around the World post comes from Yago de Marta. Yago has been a guest blogger at Influence PEOPLE for several years now. He hails from Spain where he works with clients helping them speak more fluently and persuasively. To learn more about Yago visit YagoDeMarta.com or connect with him on Facebook, […]




