A Life Well Lived: Kathleen Schwartz
Today’s post is not about any of the principles of influence, rather it’s about the influence one person can have on so many. Yesterday Jane, Abigail and I visited a good friend, Kathleen Schwartz, after she’d been admitted to a hospice care facility. Barring a miracle she will not be with us much longer, so […]
Influencers from Around the World – Could Shakespeare give Women Career Advice?
This month’s guest blogger in the Influencers from Around the World series is Cathrine Moestue. Cathrine hails from Norway and is one of only 27 Cialdini Method Certified Trainers (CMCT) in the world! In addition to her intelligence and business savvy Cathrine is a lot of fun to engage with. If you’d like to connect […]
Even Superheroes Rely on the Powers of Persuasion
As I was watching Spiderman 2 with my daughter on a lazy Sunday afternoon something leaped out at me. No, it wasn’t Peter Parker from the top of a tall building; it was Spiderman’s need for the power of persuasion when his superhero powers couldn’t do the trick. As the movie concludes, Spiderman battles Dr. […]
Will J.C. Penney’s New Business Strategy Positively Influence Sales?
Have you heard J.C. Penney is going to radically change its business strategy? The giant retailer is getting rid of its traditional sales in favor of low prices all the time, slashing many items by 40% or more! In addition, they’re going to do away with confusing pricing for a simpler approach. No more $14.99 […]
3 Persuasion Tips to Boost Email Response Rates
A few weeks ago I wrote an article giving readers 700,000 great reasons to use yellow sticky notes as I shared how using the psychology of persuasion helped my company recover from a $700,000 mistake quickly. It’s a great story of putting theory into practice to help the bottom line. The response to the article was […]
