The Role of Influence in the Markets
/0 Comments/by Brian Ahearn, CMCT®I’m willing to bet the majority of you reading this week’s post have seen the 1940s Christmas classic It’s a Wonderful Life which starred Jimmy Stewart as George Bailey. You know the story; George Bailey contemplates suicide on Christmas Eve because his building and loan business looks like it’s going to go under and he […]
Influence Tips for Running a Restaurant – Part 3
/1 Comment/by Brian Ahearn, CMCT®Welcome to the third part of this series, directed at those working in the restaurant industry. I believe that applying the principles of influence in an ethical manner can create a win-win-win scenario for restaurants, waitstaff, and customers alike. A couple of weeks ago, I wrote about a way for servers to increase their tips. […]
Consistency in American Politics
/2 Comments/by Brian Ahearn, CMCT®I know conventional wisdom says we should not talk about sex, religion or politics but I’m going to go against that wisdom this week to talk about something I observe in American politics that hurts all Americans. The genesis of this post is seeing yet another story about the political fight going on regarding America’s […]
Influence Tips for Running a Restaurant – Part 2
/1 Comment/by Brian Ahearn, CMCT®I started this series last week by mentioning all the traveling I’ve done during the first half of the year and how it has given me plenty of opportunities to observe how restaurants operate. Employing the psychology of persuasion can help customers enjoy the whole dining experience more, which, in turn, benefits the restaurant through […]
Influence Tips for Running a Restaurant – Part 1
/0 Comments/by Brian Ahearn, CMCT®Lots and lots of travel during the first half of the year! By the time it was over, I’d visited Baltimore, MD; Austin, TX; Nashville, TN; Chicago, IL; Greensboro, NC; Cincinnati, OH; State College, PA; Cleveland, OH; Milbank, SD; Des Moines, IA; Indianapolis, IN—and possibly a few other places I’ve forgotten. With all the travel […]




