Influencers from Around the World – The Communicative Feature of Your Favorite Teacher
/0 Comments/by Brian Ahearn, CMCT®This month’s Influencers from Around the World post comes from Yago de Marta. Yago has been a guest blogger at Influence PEOPLE for several years now. He hails from Spain where he works with clients helping them speak more fluently and persuasively. To learn more about Yago visit YagoDeMarta.com or connect with him on Facebook, […]
700,000 Great Reasons To Use Yellow Sticky Notes
/18 Comments/by Brian Ahearn, CMCT®I’m going to give you 700,000 great reasons to use yellow sticky notes. Most of my career was with State Auto Insurance which gave me a proving ground to see how influence and persuasion training worked in “the real world.” It’s one thing to read about psychological studies but quite another to translate the findings […]
How We Deal with Information Overload
/2 Comments/by Brian Ahearn, CMCT®We’re in the dead of winter in Columbus, Ohio, and that means each morning as I make my way into work, it’s pitch black outside. As I drove to work recently, traffic was heavy and moving slowly so I had time to reflect. As I looked around I was struck by how much there is […]
Why We Put Up with Hazing
/1 Comment/by Brian Ahearn, CMCT®Hazing is defined as the act of forcing someone to perform strenuous, humiliating, or dangerous tasks. It’s especially prevalent with new or potential recruits in the military, college fraternities, and various other clubs. Hazing is typically part of the right of initiation; passages people must endure before becoming a full-fledged members of some groups. Who […]
The Influential Steve Jobs
/0 Comments/by Brian Ahearn, CMCT®I recently read Steve Jobs by Walter Isaacson. It was an interesting book about one of the most influential people of the last 100 years. When I say Jobs was influential I don’t mean in the sense of necessarily using the science of influence. I say Jobs was influential because the products he developed are […]





