Quarterly Newsletter
/0 Comments/by Brian Ahearn, CMCT®I love fall because it’s the nicest weather of the year in Columbus, Ohio. The nights are cool and crisp, and the days are sunny and warm, and there’s very little humidity. On top of all that, it’s the start of the football season. 😊 There are only three month left in 2024, but that’s […]
Knowing When Your Best “Yes” Might Be Saying “No”
/0 Comments/by Brian Ahearn, CMCT®As someone who spends much of my time teaching people how to hear “yes,” it might seem unusual for me to write about the importance of saying “no.” But sometimes, your most empowering “yes” comes from a thoughtful “no.” A Story of No: The Lesson of Saying No Gracefully This idea hit home for me […]
Why We Follow The Crowd…Even When We Know Better
/0 Comments/by Brian Ahearn, CMCT®Many years ago, when I still worked downtown, I had an “ah ha” moment about how easily we get swept along by the actions of others. The revelation occurred on my 15 mile drive to the office. It was early—just before 7 a.m. on a beautiful day. The sky was clear, the air was crisp, […]
Your Worldview Shapes Your Influence
/0 Comments/by Brian Ahearn, CMCT®I often reflect on my worldview, and I’d like to invite you to do the same. What’s your worldview? For me, a worldview is the filter through which we interpret what we see and experience from the surrounding environment others. It’s the lens that shapes our reality. As for my worldview, it’s deeply influenced by my Christian […]
A Celebrity “Unendorsement”: Ronaldo’s Rejection of Coca-Cola is a $4 Billion Lesson in Influence
/0 Comments/by Brian Ahearn, CMCT®Have you ever wondered if a celebrity’s endorsement really sways your buying decisions? Think of Matthew McConaughey cruising in a Lincoln—does it make you want to drive one? Maybe, if you’re a fan of The Lincoln Lawyer, but it’s doubtful McConaughey himself regularly drives a Lincoln. So, does celebrity advertising work? It can—if done right. […]









